The Shoe Industry Has Developed A Special Brand Of Leisure And Produced A Brand Group.

In shoemaking kingdom

Leather shoes are not only an ordinary consumer goods, but also a fine art.

Shoemaker is also a "master of art" with high cultural taste and knowledge quality.

To some extent, shoes reflect men's taste and temperament, which is a great investment for men to improve their taste. Though they can't earn money like investing in stocks, they can win a good impression for men.

Men do not necessarily need a strong wardrobe, but there must be several pairs of decent shoes. This is a quality of life that contemporary elite men should have.

The research report points out that, unlike women, men are very concerned about whether shoes fit properly, which directly leads to the stereotyped appearance of men's formal shoes.

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In terms of market consumption, the main consumption markets of global male footwear products are concentrated in two categories. One is the economically developed countries and regions, such as the United States, the European Union, Japan, Canada, and other countries and regions with large population, such as China, India, Brazil, Indonesia and so on.

In these countries, China, India, Brazil, Indonesia and other countries have a large population and have a huge consumption market for footwear products. But at the same time, these countries have a large number of shoe making enterprises, whose products can meet most domestic needs and have little demand for external products.

With the economic development of these countries, the continuous improvement of people's living standards, the increasing consumption capacity and awareness, the growth of men's shoes market will be enormous. These countries will be the most potential market for men's shoes and the most potential target market for men's footwear exports.

According to the latest data from UBS, the average consumption of footwear in Asia reached 2 pairs in 2012, and the total consumption volume is expected to reach 7 billion 26 million pairs. According to the latest data from the Swiss bank, the per capita footwear consumption in Asia could break through 3 pairs in the next 10 years, and the total consumption of shoes could reach about ten billion pairs.

New men's consumption of shoes is not only a style, a style, it is closer to a strength, quality and personality charm of a personality, he is not only a male pursuit of the representative, but also a female favorite male image.

According to the survey, the new male does not belong to the patent of any social group, because the consumption concept differs from that of age, occupation and education level.

The shoe market has long been defined as oversupply.

In this war of confusion, it is a more effective strategy to introduce new brands with continuous subdivision of commodity categories, such as girls' shoes, ladies' shoes, kidney shoes, breathing shoes, etc. casual shoes are the representatives of this strategy.

China's shoe industry was originally not specialized.

Brand.

In the early 90s, when the white shoes of "rich birds" were in short supply, most people's sense of leisure had not yet been cultivated.

For more than a decade, casual shoes only exist as a category in the brand of men's shoes.

With the increasing trend of casual clothing, the shoe industry has finally developed a specialized leisure brand, and a brand can not be collected.

Now the male leisure brands in the market take the Sichuan market as an example.

1. According to the market type, it can be divided into:

The first class market (Chengdu): Category A -- Jue, ECCO, hush, Jenks, jengh, Ju Chen Le, Ya Le Si, CE le and so on, only do shopping malls.

Class B ---- Mu Lin Sen, American Camel, Cardan Shi, Hao hang, bu Xian, etc., are weak brands in shopping malls, and there are shops running.

The two tier market (city and county level): Class A --- shoe city occupancy: Jia Wei Le, Goldlion (Xiu), Montagut (Xiu), Pierre Cardin (Xiu), crocodile shirt (Xiu).

Class B - pure leisure type: wooden forest, American Camel, Hao Xing, Jin Mai Wang, Cardan Shi, Jin Wang, honourable, bu Xian, dances with wolves, Kanglong and so on.