Rational Consumption Should Not Fall Into The "Consumer Trap" Of Businesses.

With the approaching winter, shopping malls in our city are entering the discount season. Some stores will have a discount of 50 percent off or even 62% off. Discount It has caused a lot of concern, but it has made the public a bit depressed. "The discount of many shopping malls seems not to be so cost-effective." Reporters interviewed found that there are indeed some "discounted" discounts in the discount season, and people still need to spend more time to compare them if they want to get a cheap and good looking product. Public opinion: after the discount, the price is higher than the original price.

"Buy 200 to send 200", "season 50 percent off"... In recent years, a large discount advertising is everywhere in the shopping malls of our city.

In October 27th, when the ladies were shopping in a shopping mall near the East Mau Ling pedestrian street, they saw a pair of women's shoes with a price of 980 yuan. They bought the shoes at the price of 500 yuan after the discount. While resting, she scanned the bar code of the shoe packing box by using the "I check" software on her mobile phone. She was surprised to find that the original price of the pair of shoes was only 349 yuan.

Ms. Yu immediately went back to the mall with her shoes and asked the waiter for a statement. The attendant told the lady that the bar code on the shoebox had nothing to do with shoes. According to each price segment, the shoe boxes would be labeled with a uniform bar code. All shoes are marked according to the price quoted by the manufacturer, and there is no change. As to why not every shoe box is covered with a bar code that matches shoes, the staff member said that the manufacturers produce too many shoes every year and the bar code can not be produced.

MS Yu said she did not ask for a return, but wanted a reasonable explanation. For such an explanation, she said she could not understand it. Yesterday, reporters who had heard about this matter found the complaint center of the shopping center. A staff member said that the market had only the management role for each counter, and the price could not be regulated. Departmental weapon: beware of "shopping trap"

Yesterday, the reporter consulted the City Price Bureau commodity price department responsible person. The person in charge said that some businesses may set up some "shopping traps" in various promotional activities, and introduced several common practices to reporters.

Raise the selling price and clear up the dark. For the discount of the market, the brand bears the risk of huge profit loss, but the small brand has to participate in the discount of the mall when facing the pressure of the shopping mall. For this reason, part Brand dealer It will first increase the selling price of the goods and then participate in the sales promotion activities, resulting in the discount price is actually the original sales price, or even higher than the original sales price.

Change the new model and dump the old ones. Another way for some brands to deal with discounts in the mall is to replace the old ones with new ones during the discount. Before discount and discount, brand clothing styles and layout are totally different.

Return gift coupons, limit a lot. Shopping malls usually use promotional slogans with "big 300 to send 200" and "full 500 to send 300" propaganda information, but the details of the coupons are not explained too much. After receiving the coupons, the consumers found that some brands could not use coupons, and some needed a certain amount before they could use one. Gift voucher The expiration date is usually only a few days.

Price difference is hard to find and recycle consumption. Whether it's coupons or vertical reduction activities, it is often "a few hundred yuan to send or reduce how many yuan", but to the shopping mall found that there is no product that is exactly the price. At that time, the salesperson will agitate consumers, "can we get a discount of dozens of pieces, and stop picking one?"

The City Price Bureau reminds people that when consuming, they must keep a clear head and consume rationally, so they should not fall into the "consumer trap" of businesses.