Clothing Enterprises Cabbage Prices Dumping Inventory Problem Digestion

The industry is very tangled. On the one hand, high storage is difficult to digest, while the new one is new.

The price tag is becoming more and more expensive.

This makes many consumers puzzled, when will the garment industry get rid of the strange circle? Now it is a good season for the autumn and winter clothing to go public. Yesterday, the reporter visited the shopping mall to find that the price of the new brand women's clothing and children's clothing is still high, but the Dongmen business circle has already begun to prepare for sale discounts, which is also the best time to sell the stock clothing.

It is reported that this year's clothing enterprises have an astonishing stock, and the updating rate of clothing products is faster and faster.

However, reporters interviewed the market and found that there are also some in Shenzhen.

The enterprise has adopted the means of "information management" to control inventory, thus avoiding inventory pressure.

High inventories earn money from enterprises.

A blended sweater with a price of more than 1100 yuan, including 48.2% wool, 3.8% cashmere, 20.2% SEER fiber and 27.8% polyester fiber, was dumped out at a price of 50 yuan. Such a "cabbage price" did not happen in the wholesale shopping market of Shenzhen Dongmen white horse. It was just a "special sale place" arranged in high-end department stores such as Qianhai Tianhong.

Yesterday, the clothing industry insiders interviewed by reporters believe that this incredible price of clothing is exactly the result of manufacturers' dumping of clothing inventory in the last year, the year before last, or even the year before last.

This year, the clothing enterprises have an astonishing stock. It is becoming a major event for many garment enterprises to rush to inventory.

"All the hard earned money has gone to the warehouse."

This is the current situation of many garment enterprises in China.

Affected by the economic situation, high inventory has been plaguing garment enterprises this year, including well-known clothing brands including Lining.

According to incomplete statistics, in the three quarter of this year, the inventory of garments and home textile enterprises increased generally.

The amount of stock in the group reached 3 billion 978 million yuan and 3 billion 481 million yuan respectively, which has increased again over the medium-term scale.

Poor management leads to high inventory.

As of August 29th, including the clothing industry and its upstream

According to the data of 80 listed companies, 80 companies stock up to 67 billion 100 million yuan in the first half of the year.

Among them, the clothing industry YOUNGOR, Hong Kong stock, inter China group, United States

11 companies, including Semir apparel, stock more than 1 billion yuan.

This makes the domestic garment industry once circulated: "inventory plus, it is enough to sell for two years on the market."

Some brand clothing enterprises in Shenzhen are no exception.

Insiders told reporters that the discount is almost the old trick of every clothing brand. In general, the most discounted products are often in serious stock.

How does the inventory come from? "For example, if the research finds that the demand for clothes on the market is 10, if the sale is bad, only 2 items will be sold, so there will be 8 stocks."

A certain Shenzhen

The person in charge told the reporters that the stock mainly came from the enterprise not to control the sales channel, some market only needed 10 clothes, the result through the retail sales and wholesalers and other intermediate sales link amplification, the order quantity increased step by step, to the production enterprise, maybe this number has become 20, 30, or even expanded several times.

Information management to ease inventory pressure

However, reporters found that many brands in Shenzhen have adopted the "information management" means to control inventory.

Yin Bo, vice president of shadow group, said that the fashion group had no inventory pressure, mainly using the "information management" approach to control pre production, market demand and sales chain. "We have many stores, lots of channels, and many sales networks. If the management is bad, the inventory will be amazing. But because of the registration information for every garment, and at the same time, it will speed up the operation of the logistics. Now the stock is effective stock, and sometimes it will worry about the shortage."

The industry believes that only through scientific purchase, ingenious goods and effective sales can we avoid inventory pressure.

There are also no children's inventory pressure, and the company's responsible person said that the enterprise took the information management in the past few years. In order to reduce inventory, the company adopted the "sell one fill one" mode, that is, selling a garment to regenerate a garment management mode, though increasing the logistics pressure of the enterprise, but at the same time reducing the inventory pressure, this is also one of the reasons why the clothing is not often discounted.