International Children'S Wear Winter Knitted Children'S Wear Expo

2012 China. Pu Yuan international wool knitted apparel

And the children's Clothing Fair of Pu Yuan International Children's wear winter fair was successfully held in the South Hall of children's wear.

The children's Clothing Fair of Pu Yuan International Children's wear winter show concentrated in the autumn and winter new sweater children's clothing.

Leaders, purchasers and distributors from various trade associations participated in this activity, and visited and inspected Pu Yuan International Children's wear city.

At the exhibition, Pu Guan International Children's wear city developer Zhejiang Guang Lian Real Estate Co., Ltd. also reached a consensus with Xinjiang Urumqi children's wear market developer Xinjiang Dehui industrial group, signed a strategic cooperation agreement.

It has laid a solid foundation for opening up the North China market and developing the Western Asian market.

According to statistics, children under the age of 300 million and 16 in the country form a huge consumption volume of nearly 500 billion yuan per year for children's articles.

Pu Yuan town children's clothing production enterprise more than 5000, engaged in production and sales personnel about 200 thousand, form children's clothing design, production, logistics, excipient supply, computer embroidery and so on a complete set of comprehensive industrial chain.

The huge market space has surfaced, and the blowout age of brand children's clothing market has arrived.

In 2009, the total production of children's clothing in Pu Yuan town amounted to over 100 million pieces (set), with sales revenue of nearly 5 billion yuan, and China's domestic market coverage of more than 85%.

China has a 50% share of sweater children's clothing, and its products are exported to 162 countries and regions all over the world.

Zhejiang is a famous market Province in China. From Yiwu Small Commodity City, Yongkang Hardware City, Shaoxing Light Textile City, Haining leather city to Pu Yuan sweater market, etc., it has become a five star market in China with strong industrial support and brand effect. At the same time, it has also achieved a wealth of Legends of a number of business operators.

Pu Yuan International Children's wear city comes to the top to complete Pu Yuan.

Market upgrading.

The international children's wear city further optimizes and integrates market resources by means of standardized, large-scale and modern management practices.

Pu Yuan International Children's wear city is one of the many professional markets in the market of Pu Yuan sweater. The basic positioning of the mall is to rely on the foundation of Pu Yuan sweater industry to fill the gap in children's wear and children's play market, and create a standardized, large-scale and modern professional wholesale market for children's sweater. At present, there are 368 children's sweater wholesalers.

At present, more than 800 independent sweater brands have been nurtured, and a large number of famous industry brands have been awarded the honor of "China famous brand", "China famous brand" and "Zhejiang famous brand". The "Pu Yuan sweater" has become the regional brand of Zhejiang Province, realizing the two-way effect of "brand marketing construction, brand product sales and brand products promoting brand market promotion".

At present, the "brand revolution" is helping Pu Yuan shift from "sweater production base" to "sweater brand base".

According to introduction, in order to promote knitting

The pformation and upgrading of clusters, changing the present situation of low, small and scattered industries, and creating a famous regional brand of "Pu Yuan sweater", recently introduced the implementation opinions of the second round of nurturing engineering of Pu Yuan town's knitted garment enterprises, and arranged special funds to support small and micro enterprises to advance to the "brand blue sea".

At the same time, the town also increased the publicity and use of "Pu Yuan sweater" regional brand and collective trademark in Zhejiang province. The brand promotion fund is not less than 1 million yuan per year, and authorized a number of enterprises to use the "Pu Yuan sweater" regional brand and collective trademark to enhance the added value and competitiveness of Pu Yuan sweater industry.