Factors Of Changing Clothing Circulation Channels

Clothing is the object of business management, but at the same time, it is also an influence.

The decisive factor of the change of form.

This is because the so-called circulation channels refer to the circulation channels of garments. Without clothing, there will be no channels for clothing circulation.

Thousands of clothing, and constantly updated, different channels of distribution, resulting in the diversity of clothing circulation channels.

Generally speaking, clothing factors can also contain the following aspects.

Types of clothing.

There are always some differences in the use value of different kinds of clothing.

When organizing the circulation of clothing, the circulation channels for non selective or less selective commodities can be longer. They can choose the circulation form of the channel in which the production and marketing are separated or the production and marketing channels are combined.

The size and weight of clothing.

For large and cumbersome clothing, it is usually advisable to take a shorter circulation channel to minimize the number of pshipment between the garment producer and the last user, whereas on the contrary, a longer circulation channel can be adopted.

Clothing technology and service requirements.

For clothing with high technical and service requirements, it is generally advisable to adopt a direct connection with the circulation channel. For clothing with less technical requirements and service, such as general daily necessities, a longer circulation channel or multi link distribution channel can be adopted.

Nature.

Generally speaking, the clothing of the producer goods market should adopt the form of distribution channels that do not include retailers, including production and marketing, or production and marketing. The clothing market of the consumer goods market usually adopts the form of distribution channels including production and marketing, including production and marketing, and the service clothing in the clothing market is basically a single production and marketing channel.

The capacity of the clothing market.

Clothing market capacity refers to the number of consumers and the size of purchasing power.

Generally speaking, a large number of consumers and large purchasing power clothing should adopt a long and wide circulation channel to cope with a wide range of paction needs. On the contrary, it is advisable to use short and narrow distribution channels to directly supply clothing to customers.

The regional character of the clothing market.

Due to the influence of geographical environment, many consumers are dispersed in different regions, thus making the clothing market showing regional characteristics.

For the clothing market with a high degree of customer centralization, it is possible to use direct selling clothing to provide customers with the form of distribution channels. For the more dispersed clothing market, customers can sell clothing to customers through multi-layer intermediate links.

The level of productivity development.

With the continuous improvement of productivity, the socialization of production will be strengthened, and the clothing rate will be higher and higher. The scale of clothing market will be bigger and bigger.

This requires clothing circulation channels to integrate production, supply and marketing, thereby widening or widening the circulation channel.

In particular, pport capacity as an important part of productivity plays a very important role in opening up new circulation channels.

Producer's circulation policy.

After the production has developed to a certain stage, the function of garment producers' original organization of clothing circulation has been made up by specialized departments of clothing circulation, such as commercial departments.

However, in the economic life of monopolistic competition in modern clothing market, because of the fact that garment producers try to ensure their competitive position in clothing market, there is also a desire to control the leading power of circulation channels.

Therefore, a large number of garment producers have invested in the establishment of sales companies and directly sell the products, thus causing great pressure to professional wholesalers and retailers.