Textile Expo -- A Touch Of Spring In The "Cold Current" Of Textile Industry

　　 spin Special decoration exhibition area, textile standard exhibition area, textile machinery exhibition area, creative exhibition area, traditional trade area, international trade area clothing Home textile market, scarf market, grey cloth market, Beilian curtain fabric market, Qianqing textile raw material market and other professional markets have developed for more than ten years. Keqiao China Textile Expo has become a major exhibition and sales platform for the textile industry.

For the textile industry, the last three years have seen frequent "cold waves": in 2010, it encountered exchange rate worries; In 2011, the high labor cost made many textile enterprises "under great pressure"; This year, the export market was weak and export performance declined.

However, the 2012 China Keqiao International Textile Expo, which opened on the 26th, has many highlights and gratifying achievements - a total of 567 textile and textile machinery enterprises from all over the country participated in the Expo, and 1309 standard booths were booked, with the largest number of exhibitors and exhibitors ever.

The biggest highlight of this textile expo is creativity and innovation. At the scene, Jiangsu Danyang Juhua Textile Co., Ltd. brought a number of innovative designs of flannelette fabrics; Jiashan Mingxiang Flocking Co., Ltd. demonstrated the exquisite flocking skills of Tianning Town, the largest famous flocking town in Asia; Shaoxing Dingji Printing and Dyeing Co., Ltd. produced the world's leading high-end screen printed digital fabric fabrics; The new Hanma fabric of Huatong color spinning and Zhuang Jie non-woven fabric made their debut; Chiffon yarn developed by Taiwan's famous lining company, with 165 lining colors, can replace fabric to make clothes... More than 80% of the exhibitors showed innovative and creative products, and 42 overseas exhibitors participated in the exhibition.

Textile special decoration exhibition area, textile standard exhibition area, textile machinery exhibition area, creative exhibition area, China Textile City traditional trading area, international trade area, clothing and home textile market, scarf market, grey cloth market, Beilian curtain cloth market, Qianqing textile raw material market and other professional markets. After more than 10 years of development, Keqiao China Textile Expo has become a major exhibition and sales platform for the textile industry.

Qian Jianmin, Deputy Secretary of Shaoxing Municipal Party Committee and Mayor of Shaoxing, said at the opening ceremony that the textile industry is the pillar industry of Shaoxing. As an exhibition with international influence, the Textile Expo is an important platform for Shaoxing's textile industry to face the world, an important way to display textile innovation achievements and promote textile trade exchanges, which has effectively promoted the development and prosperity of the textile industry.

"Shaoxing County is a strong economic county and a major textile county in China". He Jiashun, member of the Standing Committee of Shaoxing Municipal Party Committee and secretary of Shaoxing County Party Committee, said that in recent years, relying on the core advantage of "industrial cluster+professional market", he has unswervingly promoted and developed traditional competitive textile industries, fostered and strengthened emerging industries and productive services related to textile, and committed to building an international textile city.

The whole county will always adhere to the concept of "internationalization, specialization and marketization" and the theme of "fashion, quality and green", go all out to be a good host, and strive to make the Textile Expo better become an important window for the global textile industry to observe the trend of the industry, and an important platform for domestic and foreign textile enterprises and merchants to exchange and cooperate, expand the market and look for business opportunities, It has become an important card for Shaoxing County to show the innovative development of textile industry, the "second pioneering" of the textile market, and the achievements of Keqiao city construction.

On the first day of the Textile Expo, 2 billion yuan was transacted, and the growth was dynamic

The current global economic situation is sluggish, and the growth of foreign trade is sluggish. This year's Keqiao China Autumn Textile Expo showed a good momentum of growth against the market - the turnover on the first day was 2.098 billion yuan, up 7.1% year on year; The number of domestic and foreign purchasers reached 11771, a significant increase compared with the last Textile Expo.

There are many new products with affordable prices, which has become the consistent feeling of purchasers attending the meeting. A businessman from Egypt said: "This is the sea of fabrics, full of the breath of spring." A textile enterprise from the province that participated in the textile fair had a big harvest on the first day. "Today, we have received dozens of domestic and foreign businessmen, made many new friends, and some of them have cooperation intentions. We are arranging them to visit the company to discuss further cooperation matters".

According to the data provided by relevant departments of Shaoxing County, 937 enterprises and 3866 self-employed businesses were newly registered in China's textile cities in the first three quarters of this year, an increase of 39.2% over the same period last year, with a total of more than 20000. The market group achieved a turnover of 59.335 billion yuan, up 7.46% year on year.

National Fabric Pavilion Launches New Product and Technology Promotion Platform

During the Textile Expo, the new product and new technology release and promotion platform of the National Textile Fabric Pavilion of China Textile Information Center was launched, and the first release and promotion activity in 2012 was held at the same time.

It is reported that the National Textile Fabric Pavilion was initiated by the China Textile Industry Federation and jointly established by China Textile Information Center and other relevant industry organizations. It has thousands of suppliers and hundreds of thousands of fabric samples. As a national textile fabric creative industry service platform, the fabric pavilion will serve as a platform for domestic excellent fabric enterprises and downstream Brand clothing Enterprises provide communication services.

At the launching ceremony of the new product and new technology release and promotion platform, the National Textile Fabric Museum signed a strategic cooperation agreement on fabric research and development and promotion with an American company and Guangdong Garment Association. More than ten enterprises, including Huntsman, released and promoted new products and technologies at the conference.

China Textile Fabric Design Innovation Promotion Award went to Shaoxing County

Today, Shaoxing County has become the largest textile manufacturing base and market cluster in China, gathering 30% of China's printing and dyeing processing capacity. The 2012 China International Fabric Design Competition Award Ceremony, 2012 China Textile Fabric Fashion Creativity Ceremony and the second "Golden Shuttle Award" of the top ten textile fabrics in China held during the Textile Expo designer At the award ceremony, Shaoxing County won the "China Textile Fabric Design Innovation Promotion Award". {page_break}

Based on leading the trend and setting a model in creative design, energy conservation and emission reduction, and as a model for China's textile industry to improve from manufacturing to creation, it has provided a strong impetus for the building of the event system composed of multiple elements such as professional positioning, innovative ideas, and brand image, and has also made outstanding contributions to the improvement of China's fabric design, The organizing committee of the competition specially awarded Shaoxing County "China Textile Fabric Design Innovation Promotion Award".

Online textile expo "order speed matching" service is widely popular

During the Textile Expo, China Textile City International Convention and Exhibition Center has achieved full wireless network coverage. In the exhibition hall of the online textile city in the north of the venue, buyers can visit the online textile expo here. The mobile exhibition hall of the Upper Textile City of the Online Textile Expo adopts the display methods of code sample, hanging sample, card sample, enterprise introduction, etc. The products provided to exhibitors are displayed online all the year round.

It is worth mentioning that the online textile city has also launched the "order speed matching" service here: if the purchaser has a purchase demand, he/she can entrust the "trade service specialist" of the online textile city to find goods for you for free and let both parties negotiate independently.

It is understood that on the opening day of the Textile Expo, there were more than 40 purchase demands. The online textile city immediately provided fabric search and speed matching for these purchase needs, which was welcomed by many merchants.

Four highlights of "2012 China Keqiao Autumn Textile Expo"

Professional exhibitions attract many famous enterprises

The main exhibits are textile fabrics, textile machinery, etc., with an exhibition area of 31000 square meters, including textile special decoration exhibition area, textile standard booth area, textile machinery exhibition area and other exhibition areas. A total of 567 domestic and foreign enterprises have reserved standard booths, including 75 special decoration enterprises and 686 standard booths. There are 492 standard booth enterprises and 623 reserved standard booths. The number of exhibitors and exhibitors is the highest in all previous autumn textile expositions.

A total of 42 foreign enterprises from Italy, South Korea, Germany and other countries and regions participated in the exhibition, and 125 booths were ordered. In addition, there are a large number of well-known textile enterprises such as Jiangsu Hualian and Fujian Donglong, and well-known organizations such as Taiwan Textile Industry Development Exhibition and Korea Designers Union are also participating in the exhibition in groups.

Product innovation becomes mainstream

According to the survey data of the preparatory committee of the Textile Expo before the exhibition, more than 80% of the exhibitors said that they would display innovative products in the exhibition.

At the exhibition, Rhine Textile specially prepared 500 color cards for distribution to intended customers. Each color card contains 180 colors, which greatly facilitates customers to consult and select samples. Huiweishi Co., Ltd. has launched a series of innovative new products such as printed patterns, gilded patterns, composite products and crimped products. As a frequent visitor of the Textile Expo, Red Green Blue Textile Printing and Dyeing Co., Ltd. also launched a variety of new digital printing fabrics this year.

Seeking practical results for customers

In order to let more domestic and foreign businessmen understand and participate in the exhibition, the Preparatory Committee of the Textile Expo organized the "National Roadshow Activity of the Textile Expo", and successively went to the 2012 China (Hangzhou) International Textile Fabric Expo, the 12th China (Shenzhen) International Brand Clothing Clothes & Accessories Trade fair, 2012 Shenzhen International Textile Fabrics and Accessories Fair and other professional exhibitions, as well as garment industry clusters in Guangdong, Jiangsu, Fujian, Shandong, etc.

At the same time, it cooperated with chambers of commerce, associations, intermediaries and other agencies to carry out agency investment promotion, attracting merchants from Europe, the United States, Japan, South Korea and other countries and regions to visit and purchase at the textile fair, and sent more than 150000 mobile phone messages, more than 100000 telephone and fax calls, and 400000 e-mails to Chinese and foreign merchants.

Creativity and environmental protection throughout

According to the principle of "focusing on specialty" and "serving customers", the Preparatory Committee arranged the award ceremony of 2012 China International Fabric Design Competition, the award ceremony of 2012 China International Fashion Creative Design Competition, China Keqiao Textile Index Forum, the static release of innovative products of the design competition, the experts' forum, the docking meeting between overseas buyers and textile enterprises Online textile expo and other professional activities.

In recent years, the Preparatory Committee has successively introduced many famous designers from South Korea, Italy and China to participate in the textile fair fashion Unique original design works. The Preparatory Committee also designated a "creative exhibition area" to gather the booths of textile creative companies in the same area to fully display textile fashion creativity.

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