Three Measures To Upgrade And Upgrade Garment Industry In Ningbo

(1) the focus of pformation and upgrading

Ningbo is located in the eastern part of China.

One of the places of origin should not focus on the expansion of quantity, but also enhance the quality of vision.

To achieve quality improvement, we must first pay special attention to the role of the three carriages of "design creativity", "brand building" and "two integration".

Creative design is still the "short board" of Ningbo's textile and apparel industry.

Clothing and home textiles in the three major terminal areas of textile industry should be further upgraded. Design creativity is the key link. To improve the "artistic content" of products, we must strive to make our city an influential fashion creative and design center in the domestic textile and garment industry by combining with the construction of creative industries.

And design studio.

The brand building of Ningbo's textile and clothing has been effective in China, but there is still room for further improvement, especially for the creation of international brands.

Two integration, especially e-commerce, part of the textile and garment enterprises in Ningbo has been in the forefront of the domestic market, but the development is not balanced, guiding enterprises to achieve the two depth integration in all directions. This will have a profound impact on the overall completion of the industry "12th Five-Year plan" and the upgrading of the whole industry level.

In addition, another important aspect of upgrading is the adjustment of industry and product mix, and we should pay attention to cultivating new economic growth points.

The two leading products of clothing and home textiles in China are obvious, but the development of industrial textiles is lagging behind, which is highly incompatible with the status of textile market.

Therefore, we must vigorously support the development of industrial textiles on the basis of the advantages of solid clothing and home textiles, and pay attention to the combination of textile and strategic emerging industries, so that the development of industrial textiles will become a new growth point of our textile industry.

(two) emphasis on pformation and upgrading of garment industry

Clothing is the traditional competitive industry of our city, which is of course the top priority in the pformation and upgrading of the textile industry.

To this end, we will highlight the two major points of brand strategy and integration with information technology, accelerate the pformation of growth mode, and achieve a highly specialized, diversified and internationalized garment industrial restructuring and upgrading.

Taking the lead in realizing the scale of the fashion industry and the operation mode of the modern brand economy in the whole country, we have achieved technological innovation and circular economy, clean production and environmental friendliness in a pioneering manner.

1, promote garment manufacturing and technology research and development.

We will develop a technological R & D platform for the apparel industry, and develop a number of projects with common intellectual property rights and key technologies, focusing on improving the application of information technology in clothing.

We should strengthen the research and development of knowledge management and agile design, digitalization of garment structure design and digitalization of garment process design.

Promoting the integration of garment manufacturing information system and integrating the information systems of apparel related industry chain such as CAD, CAM and ERP in the context of globalization of garment manufacturing supply chain, realizing rapid design, rapid manufacturing, rapid logistics and rapid marketing, and upgrading traditional garment manufacturing industry with strong information technology.

2, pay attention to clothing brand and marketing construction.

Combined with fashion innovation industry, training

And cultivate designer brand, encourage enterprises to create brand and product brand, clothing industry cluster to create regional brand, build brand promotion mechanism, improve the reputation of clothing brand.

We should cultivate garment buyers, clothing brand operators and domestic garment buyers, and promote marketing channels and new business models, with special emphasis on e-commerce marketing.

Clothing enterprises take account of the two major domestic and foreign markets, and powerful enterprises achieve international marketing.

3, strengthen the information infrastructure construction of clothing industry.

Preliminary construction of three major public service databases.

First, the clothing industry economy and management database, focusing on collection, analysis and release of clothing industry management information, provide benchmarking for garment enterprises, and provide basic data for policy formulation and industrial early warning; second. Human body database provides basic data for garment technology; third, clothing style database provides basic data for fashion design and fashion trend prediction.

On this basis, we will build a sub center of research and distribution of fashion trends in China.

4, clothing production oriented service system construction.

According to the forming elements of the international fashion capital, the clothing production service system of our city strives to build 10 supporting services around the characteristics of the garment industry.

(1) fashion design services;

(2) high-end fashion production services;

(3) build a garment marketing center;

(4) wholesale and retail business center of accessories and accessories;

(5) information dissemination and dissemination center (popular trend Publishing Center);

(6) fashion publishing service;

(7) improve the fashion education system;

(8) derivation of the fashion industry: cosmetics, decorations;

(9) global clothing trade centre;

(10) fashion products exhibition center.

(three) a number of policy recommendations (including the higher authorities):

1, strengthen propaganda and textile

In the position of China's national economy and the important livelihood industries, "take off" the "colored glasses" worn by some departments and personnel, so that they can truly recognize the comparative advantages of the industry in the world.

Timely development of relevant development projects, such as "high-tech pformation of traditional industries" and so on, to give financial support to the relevant development priorities.

2, promote brand building, create a culture atmosphere that is proud of being independent and Ningbo brand, enhance the national consciousness of the citizens, and make special awards to the 100 garment brand textile enterprises in the country.

3, encourage technological innovation, especially encourage the design and development of textiles and clothing, enhance the technological content and artistic content of products, and promote the true integration of fashion industry.

Set up a "fashion creative" special fund to support cutting-edge design talents and institutions to stand out.

4, formulate fiscal and taxation policies to stabilize textile labor intensive industries, and further lighten the burden of enterprises.

Put forward policies and measures to encourage orderly updating of textile and garment industry, and speed up industrial pformation and upgrading.

5, study the guiding policy of "promoting division and cooperation" and encourage the development of different types of enterprises.

6, advocate "two deep integration", and promote the pformation of traditional industries with high technology.

Before reaching the standard of high and new technology enterprises, the technical level of the product reaches the international advanced textile and garment production enterprises.