China (Shenzhen) Brand Chain Summit Forum Opened In Luohu, Shenzhen

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The municipal retail business association and the Luohu District Economic Promotion Bureau of Shenzhen City, sponsored by the Shenzhen Luohu District people's government and the Ministry of Commerce and circulation of the Ministry of Commerce, specially sponsored the "China (Shenzhen) brand chain Summit Forum", which was unveiled in Shenzhen Luohu.

With the theme of "brand sustainable development", this forum invites famous brands, experts and scholars from home and abroad to discuss in depth, so as to achieve the goal of "let more brands find sustainable development direction and walk more steadily on brand building".

Seeking the soul of brand: the road of sustainable development of Chinese characteristics is a long way to go.

In the two day discussion of the summit, Timberland, ZARA, H&M and other well-known international chain brands, former chairman of the French Garment Association, Mr. Gerard Roudine, and Dr. Tim Denison, director of retail and intelligence of Ipsos, France, USA

And Peter T Mangione, former president of the distributors association, Mr. Tan Youhua, President of the Asia Pacific region of China, the founder of patriotic founder Feng Jun and Timberland general manager of China will share the experience of brand sustainable development in the speech, and will bring forward the development of brand chain with Chinese characteristics combined with the development of China's market.

Explore the way of brand: brand expansion is going smoothly and abandoning itself.

It is reported that China's brand chain industry began large-scale development in the late 90s of last century, accompanied by China.

Under the background of rapid development, the whole industry is developing at a fast pace and the market is expanding rapidly.

As the earliest market economy pilot area in China, Shenzhen is also the most respected city in the market economy.

In recent years, the development of Hongkong's Shenzhen brand has been developing rapidly in Luohu District's core brand.

Luohu is linked to Hongkong and is interlinked with culture. This brings great development space for foreign capital chain brand investment in Luohu.

At this stage, Luohu District has formed an economic structure based on the service sector, vigorously developing high-end service industries, and the third industry dominates. Finance, commerce, gold jewelry and cultural and creative industries have become the four pillar industries.

Among them, the chain industry has become the main form of Commerce and development. Among the top 20 retailers, there are 12 chain enterprises, accounting for 60%, retail sales share 80%, 23 chain stores entering the community and 21 traditional markets to upgrade.

However, in recent years, with the influx of foreign and second-line brands, the consumption pattern of consumers has changed. Some Chinese brands have been developing rapidly for many years. Suddenly, the original location, idea, mode and raw material acquisition seem to be not clear enough. Some brands are not strong enough.

The China (Luohu) brand chain summit has invited hundreds of well-known chain brands at home and abroad to explore the brand strategy of Chinese chain enterprises, and will discuss in depth in promoting consumer market upgrading and promoting economic structure optimization.

In recent years, the number of large chain enterprises in Luohu has increased several times in the past ten years, which greatly facilitated the needs of the general public and prospered the Luohu market.

Brand chain enterprises will also get more room for development. This is also one of the most promising areas for China's business future.

At this summit, how to inherit the brand concept, how to make China's private enterprises steadily move towards the world, and what role the government should play in the decision-making role are deeply analyzed.

It is understood that both senior experts at home and abroad chain brand industry or the relevant leaders of the Luohu District people's government, who have been interviewed, have indicated that the development and expansion of brands should follow a road of sustainable development. Market development should follow the trend and abandon themselves. The government should build a good business environment for the development of retail industry on this basis.

Brand and fashion parallel 2013 trend of publicity

In the following fashion night reception, the fashion color and fashion trends were unveiled in 2013. Mr. Liang Yong, executive vice president of the China Fashion Color Association, gave a very detailed and detailed introduction to the trend of color trends in 2013 Chinese clothing, clothing and fabrics, and the trend of color in the 2013 spring and summer clothing in Europe and the United States.

Over the past decade, Karl Denton, Fok, Hua Ouxiu, and more than ten local clothing chain brands in Luohu District have performed excellent fashion shows for fashion colors and fashion trends in 2013.

Subsequently, the organizers released the "2012 China chain brand development initiative", calling on all Dalian lock brands to fulfill their social responsibilities and pay attention to the brand's sustainable development.

Over the next two days, more than 50 domestic and foreign brand elites from the brand chain industry will experience the development of brand chain from the perspective of international brand chain development, the development of Chinese brand chain, the development of capital boosting brand, and the development and inheritance of century brand.

At the same time, the impact of media marketing, urban construction, channel promotion and network marketing on brand chain development will also become an important topic of the summit.

This brand chain summit forum aims to create a way to develop and exchange brand names for future generations, providing a wider, free and valuable in-depth exchange platform for high-end chain brands at home and abroad.