Ningbo Textile And Garment Industry And The Development Focus Of "12Th Five-Year"

I. Basic industrial situation

　　 Spin clothing Industry is not only the traditional competitive industry of Ningbo, but also the pillar industry of local economy and the leading industry in the whole country. Its industry is complete, its industrial chain is complete, its product mix is relatively reasonable, and there are obvious advantages of industrial clusters and solid industrial foundation. For a long time, it has played an important role in the development of Ningbo's economy, the promotion of employment and social stability. It has also made important contributions to consolidating and enhancing the competitive edge of China's textile industry in the world.

In 2011, despite the change of statistical caliber, the number of entrepreneurs of textile and garment production in the whole city decreased from 2036 last year to 933, but the relevant economic indicators still achieved positive growth except the absolute value of exports: the total industrial output value reached 123 billion 823 million yuan, an increase of 19.62% over the same period last year; the sales value was 118 billion 438 million yuan, an increase of 19.42% over the same period last year; the value of export delivery was 43 billion 274 million yuan, up 0.92% over the same period last year; profits and taxes were 10 billion 379 million yuan, an increase of 9.43% over the same period last year.

Ningbo's textile and clothing products have reached the international level as a whole, and the proportion of final products is relatively high. Among them, the three categories of clothing, knitting and home textiles are the most concentrated, the largest, the most influential and the most influential industries in the country.

As we all know, clothing is a bright card in Ningbo city. As one of the largest garment industry clusters in China, the comprehensive strength, especially men's clothing, ranks first among all the similar cities in the country. The production of suits and their suits accounts for more than 40% of Zhejiang's total, and the overall occupancy rate of shirts exceeds 1/4 of the whole country. More than 10 garment enterprises have entered the national top 100 clothing companies, and the top 10 have remained at 3 or more. During the "11th Five-Year" period, products were covered. Children's wear The development of leisure wear, fashion, jeans, underwear and so on, especially fashion, has laid a pattern of industrial diversification and serialization. The international exportability of clothing in Ningbo is also improving. Many garment enterprises have carried out cooperation with many famous international clothing brands in terms of production technology, capital and brand, especially brand cooperation. They have become a highlight in China's clothing market. Products have been exported to various parts of the world, and have acquired remarkable results through the acquisition or introduction of international brands into China, thus expanding the domestic market.

Ningbo's knitting industry enjoys a high reputation in China. It owns the largest knitting enterprise in China. Under the jurisdiction of Xiangshan, it is the "famous knitting city of China". It has been the "top 50 knitting enterprises in China". Over the past year, Ningbo has occupied more than 1/5, producing almost all famous brands of international knitwear. And the knitting industry's final products are mainly knitted garments (knitted garments account for more than 85% of Ningbo's clothing output), and knitted garments account for more than 8% of the country's total output and 1/2 of the province's total.

At the same time, as a complement to the clothing and knitting industry, Ningbo also has the largest production base of colored spun yarn in China and the most complete collection of garment accessories production enterprises in southern China, as well as the first and second sewing thread manufacturing factories in Asia.

In addition to the field of clothing textiles, in the field of home textiles, the number of shuttleless looms in Ningbo is the highest in the country. The production technology of high and high density and wide bedding is the leading domestic product, and the output of blanket products ranks the highest in the country. It also owns two Chinese famous brand home textile enterprises. In the field of industrial textiles, Ningbo has the world's second largest manufacturer of nylon cord fabrics, and has successfully developed high-strength high modulus polyethylene fibers that show the strength of high-tech materials in our city. Ningbo is also China's largest polyester staple production base, and polyester staple fiber production accounts for more than 1/4 of the country's total.

Of course, there are uneven, uncoordinated and unsustainable problems in our textile and garment industry. At the same time, due to the impact of rising raw material prices, rising labor costs, shortage of skilled workers, slowing foreign demand growth, intensified domestic market competition and environmental protection pressure, we are faced with tremendous pressure of upgrading and transformation. Therefore, it is urgent for us to persist in independent innovation during the "12th Five-Year" period, transform the mode of economic development and create new brilliance.

Two, the focus of development in 12th Five-Year.

As one of the developed textile and clothing producing areas in the east of China, Ningbo should not focus too much on the expansion of quantity, but also on the promotion of visual quality.

To achieve quality improvement, we must first pay special attention to the role of the three carriages of "design creativity", "brand building" and "two integration".

Creative design is still the "short board" of Ningbo's textile and clothing. The two terminal areas of clothing and home textiles should be further upgraded. Design creativity is the key link. To improve the "artistic content" of the product, we must strive to make our city an influential fashion creative and design center in the domestic textile and garment industry combining with the construction of creative industries, and produce a number of excellent products. Designer And design studio.

The brand building of Ningbo's textile and clothing has been effective in China, but there is still room for further improvement, especially for the creation of international brands.

Two integration, especially e-commerce, part of the textile and garment enterprises in Ningbo has been in the forefront of the domestic market, but the development is not balanced, guiding enterprises to achieve the two depth integration in all directions. This will have a profound impact on the overall completion of the industry "12th Five-Year plan" and the upgrading of the whole industry level.

In addition, another important aspect of upgrading is the adjustment of industry and product mix. The two leading products of clothing and home textiles in China are obvious, but the development of industrial textiles is lagging behind, which is highly incompatible with the status of textile market. Therefore, we are ready to support the development of industrial textiles on the basis of the advantages of solid clothing and home textiles, and pay attention to the combination of textile and strategic emerging industries, so that the development of industrial textiles will become a new growth point of our textile industry.

Related to specific industries, we mainly focus on existing advantages, potential growth and three types of traditional industries.

Clothing is the traditional dominant industry in our city, and it is of course the top priority for the development of "12th Five-Year". To this end, we will highlight the two major points of brand strategy and integration with information technology, accelerate the transformation of growth mode, and achieve a highly specialized, diversified and internationalized garment industrial restructuring and upgrading. Taking the lead in realizing the scale of the fashion industry and the operation mode of the modern brand economy in the whole country, we have achieved technological innovation and circular economy, clean production and environmental friendliness in a pioneering spirit. We have built the city into the leading industry, brand center, fashion center and international advanced garment industrial base of the national garment industry. The key areas of development are:

1, promote garment manufacturing and technology research and development. We will develop a technological R & D platform for the apparel industry, and develop a number of projects with common intellectual property rights and key technologies, focusing on improving the application of information technology in clothing. We should strengthen the research and development of knowledge management and agile design, digitalization of garment structure design and digitalization of garment process design. Promoting the integration of garment manufacturing information system and integrating the information systems of apparel related industry chain such as CAD, CAM and ERP in the context of globalization of garment manufacturing supply chain, realizing rapid design, rapid manufacturing, rapid logistics and rapid marketing, and upgrading traditional garment manufacturing industry with strong information technology.

2, pay attention to clothing brand and marketing construction. Combined with fashion innovation industry, training Fashion Designer And cultivate designer brand, encourage enterprises to create brand and product brand, clothing industry cluster to create regional brand, build brand promotion mechanism, improve the reputation of clothing brand. We should cultivate garment buyers, clothing brand operators and domestic garment buyers, and promote marketing channels and new business models, with special emphasis on e-commerce marketing. Clothing enterprises take account of the two major domestic and foreign markets, and powerful enterprises achieve international marketing.

3, strengthen the infrastructure construction of garment industry. Preliminary construction of three major public service databases. First, the clothing industry economy and management database, focusing on collection, analysis and release of clothing industry management information, provide benchmarking for garment enterprises, and provide basic data for policy formulation and industrial early warning; second. Human body database provides basic data for garment technology; third, clothing style database provides basic data for fashion design and fashion trend prediction. On this basis, we will build a sub center of research and distribution of fashion trends in China.

4, clothing production oriented service system construction. According to the forming elements of the international fashion capital, the clothing production service system of our city strives to build 10 supporting services around the characteristics of the garment industry.

(1) fashion design services;

(2) high-end fashion production services;

(3) build a garment marketing center;

(4) wholesale and retail business center of accessories and accessories;

(5) information dissemination and dissemination center (popular trend Publishing Center);

(6) fashion publishing service;

(7) improve the fashion education system;

(8) derivation of the fashion industry: cosmetics, decorations;

(9) global clothing trade centre;

(10) fashion products exhibition center.

The above is a brief introduction to the textile and garment industry of our city and the development focus of "12th Five-Year". I believe Ningbo textile. Clothing industry Tomorrow will be better. We also look forward to carrying out all-round docking and cooperation with all walks of life at home and abroad.