Dalang Town Wool Weaving Industry: The Road Of Pformation Led By The Government Is Still Long.

"As a pilot town for industrial pformation and upgrading, Dalang has been under great pressure."

Deng Shiling, director of publicity and Education Office of Dalang Town, said.

Since the pformation of Hongkong's wool textile industry in 1979, Dalang has gradually changed the appearance of housing plus farmland, and the wool weaving industry has once become the most important pillar of Dalang's industry.

After 2008

The "panning" has now undergone the reshuffle of traditional manufacturing industry, and Dalang's wool weaving industry has also undergone tremendous changes.

Today, the town's unique industrial structure has been broken, forming a tripartite confrontation between the wool weaving industry, the electronic information industry and the equipment manufacturing industry.

But Dalang

New and old problems can not be ignored.

New and old market

There are two wool weaving markets in Dalang.

The old market is located at the junction of Mao Xi Road in the town near the old car terminal. The new market, China's Da Mao textile trade center, was put into operation in December 2003. It is located at Fukang Road near the new automobile terminus, and is the main venue of the annual China (Dalang) International Wool Textile Products Fair.

The contrast between the new and old two woolen fabrics is a vivid silhouette of the pformation of the big wool weaving industry.

Around three p.m. on September 16th, the streets of old wool weaving Market were empty and gloomy.

Tiny

Wholesale stores and garment accessories row upon row, but the color of goods is monotonous.

"Only slowly."

In the clothing market, he has worked hard for more than twenty years to sell his sweater wholesale boss Qiu.

"The rising cost of manpower, the cost of excipients, the reduction of orders, the high taxes and fees, and the low profit in manufacturing are too low. It is a difficult situation for SMEs in the industry to get rid of."

He said that factories are closing down or shifting production links to the mountains, the mainland and even Southeast Asia.

At around three p.m. in September 17th, the reporter saw in another market that another big business in the industry was successful through pformation.

Li Wenkai, general manager of Zhuo Wei Group, told reporters about the pformation measures of the group: A, digital production, self production, self marketing, expanding internal and external sales channels, developing e-commerce, and focusing on R & D design.

"All companies use CNC looms, and one person takes care of six machines at the same time."

Li Wenkai said that digital production saves enterprise costs and improves production efficiency.

In April 2010, the Dalang town government issued a policy to encourage enterprises to purchase CNC looms.

Up to now, Dalang has issued a total reward of 13 million 834 thousand yuan, involving 7494 computerized flat knitting machines.

Deng Shiling said that the whole town's numerical control loom has developed from less than 1000 units in 2005 to the current more than 40 thousand units, saving about 200 thousand of the labor force, and becoming the largest and most concentrated area in the world using computerized flat knitting machines.

Zhuo also actively develops marketing channels, and orders are mainly from foreign branches, which are relatively stable.

Li Wenkai said, the general factory mainly undertake orders from other trading companies, when the impact of foreign economic crisis, the living space will be greatly reduced.

Zhuo group is also actively expanding its sales channels through e-commerce, engaging in network wholesale, providing personalized customization services to single customers.

E-commerce is also an important support direction for Dalang town government.

Official information shows that more than 2500 of the more than 3000 enterprises in the town have launched e-commerce.

Next, the Dalang government plans to build the third floor of the trade center into an incubator for Dalang sweater e-commerce enterprises.

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Upgrading roads

The road of pformation led by the government is still long.

"Our train of thought is that we hope to provide a strong public support system for the development of wool weaving industry through the construction of six public platforms."

Deng Shiling said the six platforms refer to R & D design, quality inspection, personnel training, information consultation, exhibition logistics and financing service platform.

The Da Mao textile trade center is obviously an important carrier to finish the construction of these platforms. But according to the information disclosed by Luo Linsheng, publicity and Education Office of Dalang Town, the construction of the trade center has not completed the original plan.

"The entry of small businesses in the old market has led to the decline of the whole trade center, resulting in many large enterprises unwilling to enter."

Chen Rongkui, deputy general manager of wind direction clothing, said that the number of enterprises has gone up in terms of electronic commerce, but some enterprises that have done well are selling low-quality tail products at low prices through e-commerce channels, which has caused great damage to the reputation of the big wool weaving industry.

Li Wenkai also said that there are two kinds of shops in the electronic commerce market, such as "tail goods store" and "order shop". The government should really develop the latter.

E-commerce talents are scarce.

"It was said to have set up a base, I wanted to go to training, and then there was no news."

Chen Rongkui said.

In terms of brand building, although the town government has promulgated the implementation plan of the famous brand driving strategy in Dalang Town, it hopes to do something in this respect, but the effect is not obvious.

There is still a long way to go for the wool textile industry in Dalang to really complete its pformation.