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    "Shanghai International Footwear Leather Exhibition" Opens A New Mileage Towards Internationalization Platform

    2012/10/29 12:30:00 21

    FootwearLeather GoodsChildren'S ShoesE-Business

     

    With the continuous development of China's economy and the continuous improvement of national living standards, the consumption of high-grade footwear and leather goods has also increased rapidly, making it a must for domestic and overseas brands.

    In order to create an international

    footwear industry

    The trade platform for leather brand will provide opportunities for many domestic and foreign brands to prepare for the development of China's domestic market. It will formally sign a strategic cooperation agreement with the Sino 100 business association, Shanghai Baicheng business services Co., Ltd., Dusseldorf Exhibition (Shanghai) Co., Ltd. (MDS) and Ya style exhibition Service Co., Ltd., which will jointly host the 101st Shanghai international footwear exhibition in Shanghai in 2013.

    This marks the new mileage of Shanghai international footwear exhibition.

    The four sides will join forces and complement each other in the future to jointly create a professional exhibition of international footwear and leather goods.


    Zhong Bai Department Store Business Association,

    Shanghai

    Baicheng Business Service Co., Ltd. is the organizer and contractor of Shanghai international footwear exhibition and famous brand shop.

    Dusseldorf Exhibition (Shanghai) Co., Ltd. is a subsidiary of German Dusseldorf Exhibition Group (MD) in China. Dusseldorf Dusseldorf exhibition group is one of the five largest exhibition groups in the world. It is also the sponsor of the world famous fashion footwear exhibition, Germany Dusseldorf international footwear exhibition GDS.

    Founded in Hongkong in 1978, the elegant Exhibition Service Co., Ltd. has over 30 years of experience in holding exhibitions in China. It has rich experience in building footwear exhibitions and a wide range of customer networks in China.


    It is reported that "Shanghai international footwear leather exhibition" will be held on April 2013 17-19 at the Shanghai Exhibition Center.

    The exhibition area is expected to be 15000 square meters, attracting more than 220 brands from over 190 enterprises.

    As the largest and most fashionable professional shoe and leather products exhibition in China, facing the many challenges of shoes and leather goods market, the "Shanghai International Footwear Industry Exhibition", "all for the Chinese market" purpose, for the first time, the introduction of GDS European high-end shoes brand exhibition area will be held in Germany for the first time, and it will be gathered at the national high-end department stores, large and medium-sized retail chain shoes city, multi brand store, e-commerce platform, high-quality agents, franchisees, design and research institutions and other professional spectators. It will provide an effective platform for the expansion of domestic and foreign brand channels, establish a unique brand image and integration of resources, and break through in the huge domestic market.

    At the same time, under the dual force driven by MDS and Ya style, we will gather global resources to help brands enhance their R & D capability and brand awareness, strengthen the ability of resource integration and internationalization, and provide more international, professional and standardized services to create more value for the exhibitors.


    {page_break}


     


    Carry forward the future and complement each other


    As China's high-end professional shoe and leather exhibition, "Shanghai International Footwear Industry Exhibition" (formerly known as "China shoes, leather goods and Clothing Fair") moved to Shanghai in 2010. With the Shanghai's superior location and status as China's fashion, finance and Convention and Exhibition Center, its specialization has been further enhanced.

    Focusing on the development of the industry, we will converge at home and abroad in high-end brands, department stores, large and medium-sized chain shoe city, high-quality channel providers, e-commerce platforms and operators, design and research institutions to build communication platform to promote win-win cooperation. This is the purpose of Shanghai international footwear exhibition.

    At present, with the strong support of the China general merchandise business association and the professional services of Shanghai Baicheng Business Service Co., Ltd., the "Shanghai international shoe leather exhibition" has been successfully held for the 100 time. It has become a brand gathering and a great feast of thought, which is a gathering of famous businessmen and has an active exchange.

    With the professional exhibition organization MDS and the strong combination of the Italian style, the "Shanghai international footwear leather exhibition" will further build an international professional boutique exhibition. It will further demonstrate the strength of exhibition strength, and further accumulate international resources, enhance exhibition strength and enhance professional level in the future exhibition.


    GDS (full name Grosse Deutsche Scheuhmusterschau, large German footwear exhibition) is an international footwear and accessories exhibition sponsored by Dusseldorf exhibition group, Germany.

    The exhibition is held in Dusseldorf in March and September and has been successfully held for the 114 time.


    Every GDS exhibition attracts more than 1200 enterprises from 44 countries and regions.

    More than 28000 professional spectators come from 79 countries and regions, of which more than 80% are purchasing decision makers.


    GDS presents an international exhibition with suitable timing, complete exhibits, clear structure and excellent quality. It plays a decisive role in the development of fashion trends.

    GDS's exhibition items are well-defined. The layout of the exhibition area is clearly divided according to different themes. The same type of exhibits are concentrated in the same exhibition area, so that visitors with compact journeys can find the target customers.

    The main exhibition areas of GDS include: fashion pioneers, creative white square, city vitality, formal boutique,

    Children's shoes

    Series, products, urban true self, global selection, shoe store image and exhibition.


    In April 2013, GDS will bring the European best shoe exhibition area to Asia for the first time, and take China as a stronghold to provide the most effective platform for European high-end brands interested in entering the domestic market.

    The exhibition provides a clear market positioning for the high-end footwear and leather goods brands in Europe, and provides the most suitable marketing strategy for the Chinese market.

    GDS, in cooperation with Shanghai international footwear exhibition, has opened up a curtain line for overseas brands to enter the Chinese market with huge international resources and strong international influence.

    "Shanghai international footwear exhibition and GDS exhibition area" will become the most fashionable and tactile Chinese footwear exhibition.


    {page_break}


     


    Press conference unveiled in Germany GDS to build a three dimensional international shoe leather brand highland.


    In order to let shoes and leather goods enterprises, brands and media learn about the latest developments of "Shanghai international shoe leather exhibition and GDS boutique exhibition area", the organizers of the exhibition were in the autumn of 2012 GDS.

    Germany

    A press conference is held in Dusseldorf to introduce the latest progress and highlights of the exhibition.

    It is reported that the organizers are trying to attract domestic and foreign brands to participate in the exhibition. Meanwhile, they will also hold splendid and rich activities in the same period. They will showcase the charm of leather shoes at home and abroad, including China's department store industry summit and Summit Forum, China retail chain shoe city Summit Forum, the shoe Lock City Council meeting, channel buyers special docking meeting, e-commerce summit, footwear leather CEO summit, commodity planning and procurement (international buyers) seminar and so on.

    As a leader in the department store industry, the Chinese Department Store Association also invited more than 1000 department stores in 31 provinces, autonomous regions, and municipalities directly under the central government to participate in the exhibition, thus facilitated cooperation opportunities between department stores and brand enterprises.


     

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