Jinjiang Has Gradually Become The Center Of National Children'S Shoes Brand.

In recent years, the market of children's shoes has been increasingly popular, relying on the advantages of local supporting industries.

Gradually become the center of the National Children's shoes brand, not only local enterprises exert their strength in the market of children's shoes, but also enterprises in Jiangsu, Zhejiang and Guangdong also set up the brand operation center in Jinjiang.

In this round of "children's shoes craze", there is a force that can not be ignored. They are professional children's shoes design institutions.

With the improvement of children's footwear brand requirements, children's shoes design institutions have also come up with new practices, that is, from the past to provide product design, and now to provide children's shoes brand market research, product positioning, R & D design and product promotion and so on.

Provide an overall solution.

The traffic lights at Han Kou village, Chen Dai Town, Jinjiang are full of traffic. Apart from the surrounding brands and factories, there is an active force: there are a number of professional children's shoes design institutes.

Zhang Shichao, a Post-80's soldier, worked as a design director in a well-known shoe manufacturer. Now he is the general manager of product design. In his words, he is bringing along a group of youthful young people who are trying hard to innovate the methods and patterns of children's shoes design.

"Children's shoes design institute has always been providing product design for brand enterprises. According to the requirements of the other party, we develop products and sell them to enterprises."

Zhang Shichao said that this practice has lasted for many years and is the most common practice of their line at present.

Of course, Zhang Shichao and his team have different views on this approach. They are also making innovations and improvements with their own efforts.

Zhang Shichao's office area is divided into design area, proofing area and strategic planning area.

The overall scheme provider positioning himself, popularly speaking, the product can provide enterprises with one-stop, omnibearing service for market research, product positioning, R & D design, investment order and terminal store services.

"We have a group of colleagues running outside, participating in some well-known exhibitions and high-end activities at home and abroad, collecting the latest trends and design concepts."

Zhang Shichao said that the most important thing for the design organization is to provide the most advanced design, so as to qualify for the overall service.

Since last year, Zhang Shichao and his colleagues have been providing an overall service for a famous casual shoe manufacturer in Shishi.

According to the long-term impression of consumers in this enterprise, combined with the current trend and market characteristics of children's shoes, they put forward the orientation between outdoor and leisure, and developed a series of theme such as "jungle adventure", which is designed to inherit the green elements of the parent brand.

A series of overall services, so that Bo Bo won the recognition of this business owner.

It is reported that since its establishment in March last year, product design has become the strategic partner of more than ten local children's shoes brands. Kasiron, camel, foot friend, Mu Lin Sen, Heng Sheng and other famous brands are all or once served as objects of product design.

"It should be said that from simple product design to providing overall service solutions, this is a trend in the development of children's shoes design institutions."

Zhang Shichao said that building the "IBM" in the design industry of children's shoes is a new requirement for the development of the industry.

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Children's shoes designer brand

The practice of product design has been recognized by many brand enterprises.

A well-known brand of children's shoes in Jinjiang said that today's competition for children's shoes is becoming more and more intense. A reasonable division of labor is very necessary. A competent foreign trade association can enable enterprises to get twice the result with half the effort and achieve a win-win result.

At the same time, the person in charge also suggested that since it is outsourcing, it should pay attention to the scientific cooperation with the brand enterprises and integrate into the development and operation of the brand enterprises so that the effect will be better.

In Zhang Shichao's mind, a bold idea is brewing.

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The development gives us an inspiration, that is, the strength of designer brand.

For example, Zhang Shichao, for example, the brand men's clothing enterprises such as Lang Lang have world-class designers such as Wen Bo and so on, which guarantee the high-end and leading trend of the products, and designers also add a lot to the brand.

Zhang Shichao believes that, because of the traditional reasons, Jinjiang brand has put more emphasis on brand promotion and "horse race enclosure" in the past more than 10 years. Now it puts forward the idea of building an industrial design city, which shows Jinjiang's emphasis on innovation and design. This is also a matter for the brand companies to attach importance to in the long term development.

"Attaching importance to innovation and design must emphasize the importance of innovation and design institutions and talents."

Zhang Shichao said that today, this young designer team who is active in Jinjiang is also confident and eager to try to build a high-end designer brand in the children's shoes design industry.

"To avoid homogenization caused by market competition, I think designers have a heavy burden."

Zhang Shichao believes that the works of excellent designers are often creative and refreshing. This is also the key to maintaining brand freshness and continuously leading the development of the industry.

According to introducing, Zhang Shichao often communicate with his colleagues in the industry, and a group of young people who are dreaming of design are also making persistent efforts for their innovation.