Taiwan Electricity Supplier: O2O "Shop Distribution" Mode Or A Breakthrough In The Field Of E-Commerce

　　 Taiwan The electricity supplier frequently squeezed into the mainland market, and more is due to the small volume of electricity market in Taiwan. In the process of entering the mainland market, the Taiwan electricity supplier needs to send goods one by one for retail buyers in the mainland. The cost of a single parcel is usually over 30 yuan, and the high logistics cost is also restricting the development of Taiwan electric business enterprise. Faced with such difficulties, the industry believes that O2O "Shop matching" mode can become a breakthrough for Taiwan electric business enterprises. And this is also worthy of reference from Jinjiang electric business enterprises.

　　 Logistics difficult to restrict the development of Taiwan electric business

In October 20th, the third summit of the online retail development strategy of "drum wave" was packed. On the stage, Chen Jie, director of the network technology operation company, is telling the guests about the experiences of the mainland electric providers.

The Internet Co, founded in Taiwan, China, has been following the development of e-commerce in Taiwan since its establishment in September 1999. However, it has to make changes when it enters the mainland electricity supplier market. In 2008, the Taobao Mall (now renamed "Tmall mall") went online, and network technology hoped that the brand could be stationed in Taobao mall. At one time, it was thought that it would be easy to do business with enterprise qualification, but they soon discovered that the mall did not give the green light to these Taiwan businesses.

"The registration of Taiwan enterprises is not registered in mainland China, and it is impossible to obtain certification. At the same time, the cross-strait tax system is different. These have become obstacles for us to enter Taobao mall." Chen Jie spoke on the stage.

To this end, net technology more "play" the role of a generation of operators: network technology set up a special team to provide some online operations for some brands in Taiwan hoping to enter the mainland market.

It is understood that with the continuous development of e-commerce in mainland China, the number of goods is increasing, and the price is often half cheaper than that in Taiwan. Moreover, because there is no language barrier between Taiwan and Mainland China, and logistics is constantly opening up, more and more Taiwan consumers are starting to buy products on Taobao. On the one hand, Taiwan's brand wants to enter the mainland. On the other side, the amount of consumption of Taiwan buyers on mainland Taobao online is increasing year by year, which brings more "integration points" for cross strait electricity supplier interoperability.

In Taiwan, Electronic Commerce The steps are just order, payment, delivery and receipt. There is no difference between pre sale, sale and after sale. There will not be any links such as price reduction or freight forwarding. Taiwan's post sale is mostly solved by e-mail. "Although the flow of electricity suppliers in Taiwan is considerable, the huge manpower cost of customer service is overloaded." Chen Dingzhen, a well-known e-commerce expert in Taiwan, told reporters this.

In addition, the Taiwan electricity supplier needs to send goods one by one for retail buyers in the mainland. The cost of a single parcel is usually over 30 yuan. "Like jeans, customers who have lower unit price have to pay an expensive express fee, which is obviously unacceptable to consumers." Chen Jie is obviously more concerned about the logistics problem of Taiwan to the mainland.

To this end, he suggested that Taiwan's e-commerce brand can complete the production of goods in the mainland, and cooperate with the mainland electricity supplier to build warehouses near the production area. "This has also become an important" joint point "for cooperation between the two sides of the Strait.

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　 O2O "shop Distribution" mode or new direction for e-commerce

"Shop matching" mode will become our future direction in the field of electricity supplier. Liu Zhiteng, general manager of Taiwan orange digital company, told reporters that this mode is also an area that Jinjiang electric business enterprises have never tried before. It is understood that this online and offline combination of "shop matching" mode, allows customers to get a faster service: from usual to order, usually take about 2 days or so, and this online order line the fastest way to pick up a few hours.

In Taiwan, by integrating the social resources and giving full play to the advantages of convenience store information platform, store network and logistics distribution, the logistics distribution system based on convenience store community networking has been established. It is also known as "shop Distribution" and has become one of the important ways of logistics distribution in Taiwan.

"Like the" 7-11 convenience store "in Taiwan, we will use the convenience stores as the basic" radiation point "to achieve product network distribution. Liu Zhiteng told reporters this.

In fact, the "7-11 convenience store" network distribution system has a long history, and the earliest introduction is the distribution of books and CDs. As early as ten years ago, the Taiwan electric business co operated with the "7-11 convenience stores" to develop "online ordering, offline payment and pick-up" services, relying on the "7-11 convenience store" strong logistics distribution system, and the consumers themselves chose the most convenient stores to cash in and take delivery. This way of building e-commerce logistics system using convenience store channels has been affirmed in the e-commerce circle of Jinjiang.

"This year, we have also tried this logistics distribution mode, which has been pilot in Shanghai, working with community property and convenience stores to enable e-commerce products to go directly to the community and achieve" point to point "delivery. Liu Zhiteng told reporters.

But Han Tao, general manager of the network, has some concerns: at present, mainland chain convenience stores are concentrated in large and medium-sized cities such as Beijing, Shanghai and Guangzhou. What about cross regional distribution without store support?

"In the final analysis, this mode still needs the support of the third party logistics. Moreover, the mainland market is too large, and it is not easy to cover the whole country with convenience stores. In the venue, Liu Zhiteng introduced the "shop matching mode" voice, and Han Tao questioned.

"However, the O2O mode of" shop matching "is likely to become a" breakthrough "for Taiwan electric business enterprises to enter the mainland market. Han Tao said so.