Air Cushion Door Events Escalate, Wang Hai Will Sue Nike Fraud.

A Nike with air cushion elements

Let the internationally famous sports brand get a ticket in China.

The same type of basketball shoes, sold in the United States double air cushion to sell in China has become a single air cushion, but in China, the price is higher than the United States by more than 500 yuan.

Recently,

The Bureau of industry and Commerce has imposed a "double standard" on Nike's products, treating Chinese consumers differently, and violating the interests of Chinese consumers, and imposed a fine of 4 million 870 thousand yuan on Nike.

However, the incident did not end there.

As a sponsor of the problem of fraud in Nike's air cushion, Wang Hai, known as "the first Chinese counterfeit person," told reporters that he will sue Nike court in Beijing recently to defraud Chinese consumers.

In the second half of 2011, Wang Hai bought a pair of NIKEZOOMHYPERDUNK2011 basketball shoes at Nike store in Beijing. The product sold in the mainland of China was 1299 yuan RMB.

According to Nike's official website, the price of the same product in the United States is 125 dollars, which is converted into RMB according to the exchange rate, which is only about 60% of the domestic price.

However, apart from the price difference, there are some other problems in the quality of the product. The same shoes sold in the US have two ZOOM air cushions, while only one air cushion is sold in China.

Subsequently,

Based on the high price and false publicity of Nike basketball shoes, the report materials were submitted to the Xicheng District industrial and commercial bureau of Beijing.

At that time, Nike responded that it had misused the promotional materials with ZOOMAIR built in the front feet and hind feet, and said it would refund the sum in full and bear no more than 300 yuan of related expenses.

Wang Hai did not approve of this, saying that he would continue to sue Nike until he took the consequences of consumer fraud - double compensation to Chinese consumers.

Now, with the decision of Beijing industrial and commercial bureau finalized, Wang Hai decided to fulfill his previous commitment to sue Nike company.

In response to the expected outcome of the prosecution, Wang Hai told reporters that the chances of winning a lawsuit are great.

However, this time it is prosecuted in the name of ordinary consumers, and other consumers who have suffered losses due to the purchase of the product may also initiate proceedings.

Wang Hai also affirmed the punishment of Beijing industrial and commercial bureau on Nike. "The punishment of Beijing industry and Commerce Bureau is quite powerful, and it has a certain warning effect on illegal activities of foreign-funded enterprises such as Nike."

But in Wang Hai's view, this incident will not affect Nike's operation.

The penalty of 4 million 870 thousand yuan is not punitive from the angle of sales and revenue of Nike. The current management system and regulations in China limit the intensity of this punishment.

For this "air cushion door" incident, the reporter contacted Nike company in mail form, but as of press time, did not get a reply.