PEAK And Other Quanzhou Brands Are Attacking The World.

The process of internationalization of brands has made new breakthroughs.

This month, PEAK sports signed the US university student sports delegation and the only Canadian NBA team, the Toronto raptors.

The two signing will further enrich the marketing resources of PEAK North America and promote the strategic layout and market expansion of PEAK in North America.

Tackling North America's radiation

Actually, this is not.

The first big move against the North American market.

As early as the end of 2010, PEAK set up a subsidiary in the United States and became the second Chinese sporting goods company to camp in the Nike base after Lining.

According to industry experts, if PEAK can establish its own sales network in the United States and strengthen the layout of North American resources, it will be able to radiate and drive the global market through the vane of North American market.

It is not just PEAK that is Strategizing the international market.

At this year's London Olympic Games, when the "Quanzhou Legion" composed of Quanzhou sports brands such as Anta, 361 degrees, XTEP, Hongxing Erke and Jordan appeared frequently with the winning of Olympic delegations from various countries, when the LOGO of Quanzhou enterprises was sprinkled to every corner of London with the footsteps of athletes from all over the world in the Olympic Village's "fashion show", Quanzhou brand was also moving towards the world stage step by step.

Industrial Alliance

The strength of a single enterprise is limited, and the layout of the industry is global. In Anxi Tieguanyin, there is a good play of "unity is strength".

In March this year, Anxi Tieguanyin guild and the eight horses, Hua Xiangyuan, three and, Pingshan, and min Wei jointly held in Europe, Paris, France.

The ceremony was held at the center to realize the appearance of Anxi tea brand on the international stage.

From the end of 2010 to today's implementation, it took more than a year, and the establishment of Anxi Tieguanyin European marketing center has also realized the plan of Anxi tea enterprises to embrace Europe.

The start of "Anxi Tieguanyin" collective brand is more conducive to enhancing the visibility of Quanzhou tea enterprises in the world and further opening up their export channels.

Analysis of the industry.

In fact, Anxi's Tieguanyin is not the only way to expand the international market with collective brands.

As early as three or four years ago, Jinjiang food enterprises went to Europe, Southeast Asia and other places to participate in the exhibition, and produced the "Jinjiang food" brand, thus fully displaying the production capacity of Jinjiang food enterprises, and adding chips for the products to the international market.