Maddie Helps Double Star Share Price Rise 3% To Revive Sports Brand

On the afternoon of October 28th,

The double star club held a news conference at Haitian sports The Heart of Pai, officially announced.

Join Qingdao double star.

Maddie, wearing a pair of work clothes from a double star club, turned to Sheng Xishun, general manager of the club. "Can I make a model and become a double star model?"

Sheng tin blurted out: "you absolutely can!" this is a joke made by Maddie. Double stars do not need models like Maddie. They need spokesmen like Maddie.

Wang Hai, President of the double star group, has a metaphor. It's interesting. "I am a commercial star. You are a golf star. The two of us are Qingdao double stars."

The changes brought about by Maddie for Qingdao are huge. From the lack of people to the media now, basketball has become an absolute hot spot.

At the same time, Qingdao binaries also have broader space for commercial operation.

On the day of Maddie's arrival in Qingdao, the share price of Qingdao's twin stars rose by 3%, and more businesses and sponsors came to demand cooperation.

For Maddie himself, this cooperation also lurks huge business opportunities. He does not oppose commercial development with double stars or other enterprises. "Why not?" he said.

Tim, who accompanied Maddie, has been watching other cooperation opportunities.

To be sure, as long as Maddie is successful on the field, it will be a win-win result for Maddie, double star and Qingdao.

Maddie endorsed double star tires?

Maddie and the double star mode of cooperation is fascinating. In addition to the cooperation on the basketball court, is there any other action? At least both sides have the idea.

In October 24th, on the first day of Maddie's arrival in Qingdao, the double star group hosted a welcome dinner for Maddie. During the dinner, Wang Hai sent Maddie three pairs of double star shoes. Maddie also put one pair on his feet.

Not only that, Maddie on the second day also wore pair of star shoes to play the field training, although covered the logo with the adhesive tape, still can not help asking, is Maddie possible to become the spokesperson of the double star sneakers, is it possible to endorse the other sports products of the two stars, and even the two sides jointly create a new brand.

Maddie did not think so, and he hoped to have deeper cooperation. But now it seems impossible to endorse double star shoes.

Maddie has now changed to Adidas's shoes, because he is Adidas's lifelong signing player and can not wear any other sports brand equipment.

"Maddie wore our shoes last time because he had not sent his equipment yet. Now Adidas has sent a batch of shoes from the United States," Sang Sang Shun said.

The Twin Star is a large state-owned enterprise with 60 thousand employees and five pillar industries, namely shoes, tires, machinery, clothing and thermoelectricity.

Although double star shoes enjoy a very high reputation in China, the core industry is tires, which account for more than 70% of the total turnover of the group.

Although Maddie can not endorse double star shoes, he can endorse double star tires.

These days, Maddie and his team stayed in the Haitian sports The Heart of Pai lobby, erecting double star tires and Double Star Machinery billboards, and did not see signs of the double star shoe industry.

There is a very good saying in the advertisement: "the two stars have changed their cars into colored shoes."

In the CBA team, the sponsors usually introduce the name of the club and the naming fee ranges from 23 million yuan to ten million, which is a great income for the club.

After entering the CBA, Qingdao did not have a naming business. Now they are popular, they are not ready to sell the naming rights.

"Our Qingdao double stars have never been named, and this year is even more unlikely," Sang Sang Shun said. "With such a high degree of concern, the club has been developing for so many years to catch up with the best opportunity.

Now many people are asking me how much money I will give to others.

Maddie is the world's concern. How much it costs is not worth it.

This year is our own brand, double star tires.