Iverson'S Public Interest Pmission "Positive Energy" Sports Marketing Warming Again

Gradually released from the haze of high storage.

Brand has recently shown an expansion again.

Several major sports brands have been making frequent marketing campaigns recently, or have devoted their energies to philanthropy, or invited celebrities to endorse, or take the middle route.

Public welfare delivers positive energy

Charity has always been the marketing direction of brands.

By giving donations and donations to society, enterprises set up their own image of caring for society in the minds of consumers, and at the same time, more people are involved in public welfare.

This activity full of "positive energy" enables brand marketing to be more three-dimensional in the public mind.

That is the point.

In September 26th, the China Poverty Alleviation foundation "mother child peace 120 action" project, the Del Hui material donation ceremony was held in Hejian County, Hebei province. The project ambassador Xu Gehui donated $500 thousand worth of materials to Hebei maternal and child health care hospital on behalf of del Hui.

This is also the 500 thousand support for Fujian's Zhenghe maternal and child health care hospital in July, and the brand's support for the "maternal and child safety 120 action" project.

It is understood that Del Hui has been keen on public welfare and practising corporate social responsibility for many years. It has played a role in many disaster relief and public welfare projects such as the Wenchuan earthquake, Yushu earthquake, Chongqing city gate flood, Henan Fangcheng poverty school, and so on.

"No accumulation of thousands of miles, no accumulation of small streams can not become rivers and seas.

Del Hui has always supported the idea of supporting public welfare and paying attention to society in an enterprise culture.

In the future, we will continue on the road of public welfare.

Mr. de Hui, vice president of del Hui company, said.

Sports marketing is heating up again

In the sports market situation is complex, the industry is facing a shortage of funds, the signing of international giants, attracted the attention of the industry for a while.

A few days ago, Fujian Iverson Brand Marketing Co., Ltd. formally signed with international basketball giant Alan Everson, becoming the spokesperson of the same name brand "Iverson".

At the age of 37, NBA is the legendary figure of the US professional basketball league, and also the leader of the "96 gold generation".

At the age of 21, Iverson joined the world's top basketball tournament in the first draft of the draft, and many times he won the title of the League scoring champion, MVP and All-Star best lineup.

Iverson, general manager of Fujian Brand Marketing Co., Ltd., Lin Zedong, said that after signing the contract, Iverson brand will change its products in addition to the overall optimization of the network image.

He said: "the company will also look for a feasible mode of cooperation, so that the cooperation between the two will be more thorough and comprehensive."

The industry believes that signing will help Iverson brand get rid of the shadow of Shanzhai and provide reference for Jinjiang counterparts.

He said: "the real effective marketing is to brand enterprises to constantly excavate the sole quality of the spokesperson and give the meaning of the brand, so as to finally impress the consumers and win the trust of consumers.

At the same time, enterprises also need to make persistent efforts and need to innovate other aspects such as products, culture, design and service.

Expanding the value depression in the West

If there are topics in the marketing of the first two, then Anta's marketing can be regarded as "money".

In recent years, the western region, which has gradually accelerated its pace towards the eastern developed cities, has been regarded as the only remaining value depression in the inland by many businessmen.

In the industry's view, in the next ten years, the consumption of sporting goods in the western region will increase sharply.

Anta will benefit the frontier and bring marketing to the frontier.

In October 15th, it was jointly sponsored by the champion fund and Anta company, and participated by the Samaranch sports development foundation. He joined hands with Olympic champion Xu Lijia, Zou Shiming, Han Xiaopeng and Wang Liping to enter the western border area, went deep into Aletai area, shared the happy movement with the frontier youth, donated sports equipment and sporting goods to the local ethnic schools, and promoted the development of the youth sports education in the border areas.

It is understood that the activities in the West were followed by the 2010 Anta joined the champion fund "happy sports into Xinjiang". Anta once again went deep into the border areas, through public donations and voluntary services, fulfilling social responsibilities, giving love and rewarding the society, and combining Olympic champions with the Olympic spirit.

Zhang Tao, vice president of Anta, said: "all children are the hope of tomorrow and the pillar of the future sports in the motherland. Anta, as the leader of Chinese sports brand, is obliged to build up the soil for their growth in the hope of helping the children in Aletai enjoy the same sports as all the children in other places."