Hunan Clothing Brand Headquarters Will Be Set Up In Zhuzhou To Carry The Banner Of Xiang Faction Clothing Development.

"Nurturing a number of well known nationally

The establishment of the clothing industry chain. "

In October 24th, the provincial costumes Association, women's wear and trousers Specialized Committee raised symposiums on the promotion of the industrial Symposium.

The head of the Provincial Textile Industry Office revealed that the Hunan clothing brand headquarters base will be settled.

。

This will strongly promote the casting of the brand of the garment and carry the banner of the development of Xiang paresses.

The ecological chain of apparel industry has not yet formed.

The production occupies half of the whole country, and has the title of Chinese clothing famous city, and the clothing market with annual turnover exceeding 30 billion yuan......

The reputation of these industries has become a gold stamping card for the garments of Lu Song.

However, an unavoidable problem is that the clothing of Lu Song is lacking in well-known brands, and its industrial development is extensive without forming its own unique style.

In the early 90s of last century, relying on the marketing network of the city of rusang, the garment processing industry began to sprout.

After that, for a long time, the garment industry of Lu Song continued to grow in a market driven process and gradually formed an industrial chain.

At that time, Liu Xiaoming, executive vice president of the provincial clothing association women's wear and trousers Specialized Committee, and many gold diggers, set up clothing processing enterprises in Longquan of the song song District: "every morning and night, we have to rush to the market group wholesale clothing at 3 in the morning."

Liu Xiaoming said that with the development of the market of the song song market, under the strong demand of the market, thousands of garment processing enterprises formed spontaneously around the market group.

The clothing of Lu Song is famous for its production of women's trousers, and its position is very important in the national dress layout.

In 2009, the song dress city was awarded the title of "China's famous women's trousers city" by the China Textile Industry Association.

At that time, there were 3000 manufacturers of women's trousers in Zhuzhou, and more than 300 million women's trousers were produced annually, accounting for 1/3 of the country's total output.

Even if the Ru song clothing industry has such a large scale, however, the scale of the processing enterprises is small, and they do not have the capability of independent design and research and development.

In this regard, some people in the industry have pointed out that the development of Lun song clothing is lack of resultant force, and enterprises are alone in fighting without forming the ecological chain of industrial development.

Build a brand platform for the development of the women's clothing

Fu Jiaxiang, President of ladies' wear and trousers Specialized Committee and chairman of Jindi women's wear city, said that in order to enhance the integration ability of the garment industry, the role of the association will be brought into full play to promote the development of the garment industry and to complement each other in investment, financing and marketing.

Fu Jiaxiang introduced that in July this year, women's wear and trousers Specialized Committee, with the association as the platform, together with more than 10 member enterprises, set up an industry investment development company, Zhuzhou Bai Xiang Industrial Co., Ltd., which will provide strong support and guarantee for the promotion of clothing brands.

In view of the lack of various supporting services in the development of the garment industry, ye Tian Yi, deputy general manager of the new Lu Song Industrial Development Group Co., Ltd. said that the financial services platform, personnel training and reserve platform, R & D and upgrading platform of the garment industry are being established, and a series of specific measures will be launched thereafter.

Tang Xiaojian, Secretary General of the provincial clothing association, said that the women's clothing is a short board in Hunan's clothing industry, while the clothing of Lu Song is the leader of the whole province. The provincial clothing association will fully support the development of the brand of the women's clothing.

This is why the women's clothing and trousers Specialized Committee headquarters in Zhuzhou.

Zou Xiyuan, director of the industry guidance office of the provincial textile industry, said that after many years of development, the garment industry of the Song Dynasty, especially the women's clothing processing industry, has accumulated a lot, but lacks brand power.

The Provincial Textile Industry Office plans to set up the provincial clothing brand headquarters base in Zhuzhou, in order to promote the accelerated development of the brand of the attire.