The Fashionable International Brand Window Of Pu Yuan Sweater In China

As a national Sweater industry Annual event, 2012 China Pu Yuan international wool knitted apparel Expo October 27th held in Tongxiang, Zhejiang Pu Yuan. "Creativity leads fashion brands to create brilliance" has become the theme of this exposition.

Pu Yuan woolen sweater industry began in 1976 and began construction in 1988. Pu Yuan After more than 30 years of development, the woolen sweater market has become the largest distribution center of sweaters and the production base of wool knitted garments in China.

According to Qiu Renming, director of brand management of Pu Yuan woolen sweater Market Management Committee, in 2011, the market of Pu Yuan woolen sweater was 16 billion 150 million yuan, and the freight volume was 330 thousand tons, ranking the first in the same market in the country. Tongxiang Pu Yuan, which does not produce wool and does not produce raw materials, has become the largest sweater production and Trade Center in the country.

Qiu Renming said, this time Mao Bo Hui In the "creativity", "fashion" and "brand" efforts, also allow exhibitors to promote win-win cooperation through cooperation, win-win development.

The launching ceremony of the "fashion brand capital of China sweater" launched by Pu Yuan was presented at the Mao conference, and the second "shallow autumn Cup" award ceremony for the cultural and creative design competition of China Tongxiang wool knitwear. Taking the fashionable and beautiful fashion show as the keynote, blending creativity and fashion into traditional costume design, presenting the history of Pu's sweater culture, releasing the latest fashion trends at home and abroad, bringing a magnificent feast to the audience.

In recent years, the brand construction of Pu Yuan woolen sweater market has been developing rapidly, and the market quality has been upgraded. Pu Yuan has done a lot of work in building a modern trading city and improving the quality of life. The construction of the "Pu Yuan Central Plaza" project is a one-stop modern urban commercial complex integrating catering, shopping, leisure and entertainment. At this year's Mao fair, the first Zhejiang New Town Business Development Summit Forum was held in Jiayuan Central Plaza. Experts and scholars gathered together to talk about the development of new towns and further enhance the urban quality of Pu Yuan.

Pu Pu's knitted apparel has changed from warm function to fashion function, and from sample processing to creative design. On the morning of 28, the "Pu Yuan fashion industry forum" invited experts from industry associations and academies to focus on brand building, giving keynote speeches, speeding up the transformation and upgrading of traditional sweaters, and promoting the development of Pu's sweater to fashionable sweaters.

It is understood that the Winter Fair will also hold a winter knitted children's wear fair, to carry out strategic cooperation with a number of markets such as Xinjiang Dehui, to carry out the launching ceremony of the fur and fur accessories mall, to carry out the launching ceremony of the electronic trading market of the wool textile raw materials in Pu Yuan, and to launch the 2013 new textile raw material cashmere yarn exhibition, launching the first domestic textile raw material electronic trading platform. Through these exhibition activities, the Pu Yuan builds bridges for merchants and operators, and uses their respective resource advantages and industrial advantages to carry out exchanges, cooperation and common development.

To speed up the transformation of the way of operation, Pu Yuan is also actively exploring the development of e-commerce in the sweater industry, guiding enterprises and operators to develop e-commerce channels through e-commerce. At present, there are more than 100 network enterprises, more than 1000 online shops, and an e-commerce Pioneer Park with an area of about 20 thousand square meters, which is providing a strong network support for the development of sweater industry. At the Mao Expo, the Pu Yuan sweater, the workers and silver gathering activities, demonstrated the "Pu Yuan sweater" e-commerce platform through the cooperation between banks and enterprises, and nurturing and promoting the development of the electronic commerce business of Pu's sweater.

The success of Pu's wool knitting industry is mainly due to the flourishing development of the woolen sweater market and the benign interaction between the industry and the market. At present, the market of Pu Yuan woolen sweater covers an area of 1 million 700 thousand square meters. There are 14 woolen sweater clothing trading areas, 4 supporting trading areas and 1 more retail outlets. Pu Yuan sweater production and sales account for more than 60% of the total volume of the country. The market commodities are sold to more than 140 large and medium-sized cities in more than 30 provinces, municipalities and autonomous regions of the country, and exported to foreign countries, becoming the largest distributing center of sweaters in China and the sweater style, price and information center of the whole country.