Shishi 5 Textile Fabrics Enterprises Joint Innovation To Promote Clothing Core Competitiveness

"When East Paris meets"

When the international fabric exhibition goes hand in hand with the stone lions fabric corps, when the designer brand combines the Chinese fabric giant, when the traditional textile intertwined fashion pulse...... "

In October 22, 2012, China International Fashion Show "rhythm fashion - Shishi casual fabric special conference" was staged at the Intertextile fabric exhibition of Shanghai New International Exhibition Center.

The Federation of Sanhe, Liansheng, Xiang Xing group, Xin Sheng Da, Xie Sheng Feng and other 5 textile fabrics enterprises combine advanced textile technology with the mysterious oriental flavor of the fashion, and make collaborative innovation in product design, fashion element organization and style positioning, so as to explore the fashionable charm which is more suitable for Oriental aesthetic taste.

Reporters at the scene, the stone lions special release show from the Eastern aesthetic vision, a large number of cotton, silk, hemp, wool and other materials, all kinds of creative fashion elements ingenious mix design, from the simplicity of the expression of personality publicity, in a low-key display of extraordinary elegance, endowed 2012 new brand in late autumn.

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Before the special fabric show, Huaqi environmental protection printing Co., Ltd. pioneered the "odd print Huaqi fashion printing Trend Conference".

The cold pfer printing fabrics exhibited in this exhibition are rich in color, soft in pition and comfortable in touch, and can be completely comparable to digital printing products.

Hua Chi cold printing has been working with the fashion designer GETBUN for the youth designer to become a perfect combination of technology and fashion.

The subsequent show of the Shishi fabric show is more like a fusion appearance of the "fashion character" of the leisure clothing city industrial cluster.

The business casual wear of Liansheng union cotton textile series, windbreaker of Liansheng textile printing and chemical fiber fabrics, leisure clothing of the union Sanhe garment dyeing process, the series of skirts of the high-end fashion ribbon of Xinsheng, the winter clothing for environmental protection functional fabrics of Xiang Xing group, etc., from fabric to accessories to clothing design, the performance of "Shishi group army" is no less than the classic fashion show of the international big brands.

J Zhigulem, the show designer, said that the overall design concept behind the fashion show is the perfect pition of Dongfeng flavor.

He said that if China's hundred years' vicissitudes are not so adversity, but gradually develop according to the Oriental aesthetic concepts, will our leisure wear retain more ethnic elements like Japan and Korea? Let the oriental aesthetics still influence the world through modern textile technology.

When it comes to how the traditional textile enterprises can perform outstanding fashion performances, the representatives from Shishi said they were not surprised.

Liansheng textile chairman Hong Liangmou believes that "tradition and fashion do not contradict each other, but dialectical unity. The traditional ones have been fashionable, and fashion is not necessarily a tradition. Therefore, the heritage and innovation of traditional industries are very important. The integration of the two can breed products suitable for the needs of the generation."

Xiang Xing group responsible person said, "Xing has never regarded textiles as traditional industries. We always carry out R & D and innovation according to the trend of global market, and strive to be at the forefront of fashion trends."

Federation Sanhe shares related people pointed out sharply that fabric enterprises are the source of the ultimate fashion products.

This has become a true portrayal of Shishi fabric cluster to create regional fashion brands.

Sun Ruizhe, vice chairman of the China Textile Industry Federation and director of the China Fashion alliance organizing committee, once said: "regional brand is built by the government."

In fact, Shishi fabric enterprises have strong support and deep practice behind the pformation of fashion in recent years, which has created a high level of fashion endorsement for enterprises.

It is understood that Shishi is building an International Textile City, and jointly with the China Textile Information Center to build an international textile and fashion fashion publishing center and Trade Center, and carry out strategic cooperation with the China Fashion Designers Association to build Shishi clothing culture and creative industry park. The combination with Shanghai shows its determination to upgrade to "fashion capital": Shishi government and fabric enterprises actively participate in the national fashion publishing platform, and establish strategic cooperation partners with Donghua University in Shanghai, and signed a framework agreement on fashion cooperation with Shanghai Changning District government.

Some marketing experts believe that China's mature regional industrial clusters are facing the key point of upgrading.

The Shishi government has led the textile fabric group to Shanghai, hoping to find a platform for fashion innovation and cross-border exchange at the critical moment of regional brand upgrading.

"More importantly, compared with other industrial clusters, Shishi industrial cluster has the spirit of industrial clusters that are good to win, mutual help and mutual promotion, and the business style of focusing on the main industry. It is complementary to Shanghai's strengths and creates a golden model for upgrading China's industrial clusters."

Shishi government official said.