At The Expo, Enterprises Launched Their Own Brands To Explore The Domestic Market.

More than 3000

A large proportion of garment production enterprises are foreign trade enterprises that receive foreign orders and earn foreign exchange.

Yesterday, reporters in the Clothing Fair "children's clothing /OEM exhibition area", Exhibition Center No. 6 Pavilion, OEM (OEM) enterprises less than in the past.

"It's really less.

A lot of work was done before.

The manufacturers began to fight in the domestic market.

The Organizing Committee of the fair said.

Familiar with Ningbo

People quickly discovered that many brands in the branding hall came from enterprises that were good at foreign trade.

ESBACK is one of the 2 ladies' dresses.

"We have more than 20 years of experience in garment foreign trade and began to turn around five or six years ago."

Peng Liping, deputy general manager of Ningbo textile import and Export Co., and ESBACK brand leader, said that after inspecting the market, the brand should be located in casual clothes with light mature women and mature women.

And many years of foreign trade experience, so that they can capture timely foreign popular information, for their own brand services.

Also located in hall 2, the location of "big Shu" style VANLEMA is the first independent brand of Beilun enterprise Erie Bao dress.

Before going to the exhibition, most of the clothes hung before the Erie dress exhibition were shirts, men's, women's and children's, which were all OEM products for overseas.

Wu Peifang, chairman of the company, said that in 2008, the financial crisis made them realize that only OEM should be led by their nose and must have their own brand.

Even in the OEM exhibition area, many enterprises have launched their own brands to test the domestic market.

Although many foreign trade clothing enterprises develop their own brands, many enterprises say: the domestic market is not easy to do.

Design, production, marketing, management...

Many links are facing great challenges.

"To do foreign trade, although the profit margin is low, but the volume is large, no inventory, as long as there is an order, do not worry about product sales."

Peng Liping of ESBACK said that the domestic brands, brand identity, sales channel construction, design and so on need to invest a lot of energy and financial resources. The additional cost is very high, and they also face the pressure of inventory.

And people's consciousness can not be changed immediately.

The most difficult thing is the extreme sensitivity to the market environment.

"Ningbo garment enterprises have done relatively mature in OEM, and have formed a relatively complete industrial chain.

But in the clothing market of Ningbo, the fashion and fashion elements of local enterprises are not strong enough, especially in the design of women's clothing, compared with the dress design of Shanghai and Shenzhen, there is still no creativity.

Julie, DBI general manager who has been engaged in clothing brand operation for 15 years, said frankly.

In addition to Maxwin, ESBACK and VANLEMA, there are also independent brands such as GabbyLoop children's wear, DBI dress, 22ND men's wear and so on.

In the view of Zhou Xueming, deputy director of Ningbo economic and Information Committee, Ningbo should pform from a large garment market to a strong garment market. The clothing industry must develop towards branding, diversification, creativity, fashion and high-end, and continuously improve the added value of Ningbo's clothing products. "OEM enterprises with large number and strong production capacity are the solid foundation for Ningbo's garment upgrading."