This Season, Men'S Sweaters Lead The Best Selling Route.

As the holidays passed, the chill autumn wind blows and the warmth gradually gets replaced by the chill.

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However, all kinds of clothing brands have come to meet the coming wave of sales with discount and price reduction. Insiders say that although the sales amount of clothing in China has increased in the first half of the year, the consumption power is still weak and the cost of production continues to rise due to the unfavorable factors of the big environment. Clothing brands have been severely tested. The prices of new and new fast fashion brands such as Zara and UNIQLO are also significantly lower than the price level of the same period in previous years.

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In the consumer market, online shopping is also more representative.

According to an incomplete statistics, in September 2012, the sweaters became the most popular products in the best-selling products of the well-known e-commerce websites. Among them, the sales of men's sweaters were the most amazing, and even the highest record of a single day sale was broken one hundred thousand, with 25 to 35 men as the main buyers.

Whether it is a young boy or a steady man who has experienced a lot of experience, his love for sweaters has been revealed.

With the improvement of the public's aesthetic standard, sweater is no longer a single warm clothing. It is also a fashionable single product with the same style and popularity. It occupies the field of clothing for men's autumn and winter clothing.

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In order to seize the opportunity, a "limited time rush" promotion campaign was launched in the store.

For this move, the industry said that this is the traditional offline clothing retailers have begun to feel the pressure from the electricity supplier performance.

Among the many fashionable online shopping platforms in China, vip.com, the leading brand discount network in China, can be regarded as the shopping trend of the fashionable white-collar people. Vip.com officials said that since the beginning of autumn and winter, sweaters have really become a hot commodity. In addition to guaranteeing the super low discount, vip.com has introduced a number of exclusive network sales brands, striving to expand the proportion of differentiated sales.

Among them, the latest online menswear brand sartine is now a hot brand of upstart men. This time, on the first day of vip.com's exclusive online rush, the sales of sweaters and knitwear of all styles went red all the way.

Whether they are thin or strong men, they can be appropriately decorated by sweaters.

Some online shopping people even played a forecast. "This year it must be a warm winter. Compared to sweaters with many styles, convenient matching and long time wear, cotton clothes and feather down are estimated to be left behind. We must buy more sweaters with classic styles to store the new year's Eve."