Environment And Development Of Designer's Brand Growth In The Future

Recently, UTA fashion management group participated in the whole process.

The third China fashion industry forum, organized by the Sheraton Pacific Hotel in Hongqiao, is sponsored by China Fashion alliance. The theme is "changing fashions". The theme meeting in the morning and the three parallel forums in the afternoon are made up.

The three parallel forums are trend forum, youth leaders round table forum and designer brand Roundtable forum.

The forum is co sponsored by China Fashion alliance and UTA, an internationally renowned brand management consultancy.

President of UTA Fashion Management Group

Mr. Yang Dayun took part in the chair and opening speech of the designer's round table forum. Besides, the forum also invited UTA Fashion Management Group brand marketing.

Zhao Qian, director of Shanghai International Trade Co., Ltd.

Brand creation

Zhou Xiangyu, an associate professor of Donghua University in Shanghai and Xu Xubing, participated in the exchange. Many guests came to the environment and development of designer's brand in China.

We did a deep discussion.

At the meeting,

From a professional and authoritative point of view, the development trend of China's clothing market has been comprehensively interpreted to meet future challenges.

The representative of Chinese fashion generation design force is outspoken about the plight of the past.

There are designers who say that they are trapped in capital and resources, and that many design ideas have no chance to be realized. There are also designers who are not deep enough to protect intellectual property rights.

The mature brand representatives and brand marketing experts of the conference put forward pertinent suggestions for the growth of the new generation designer brand based on their own experience.

As Sun Ruizhe, vice chairman of the China Textile Industry Federation and director of the China Fashion alliance organizing committee, said at the forum theme conference, China's creative design ability is still weak, the Incubation Mechanism of creative designers is still not perfect, and the survival of many talented independent designers is not optimistic. It still leaves behind the mature industrial chain, lacking effective funds, technical support and practical support for large-scale production capacity.

There is no systematic fund and venture capital for fashion industry and creative design at the social and capital market level.

At the same time, there is also a vacuum in the protection of intellectual property rights in creative design. The recognition of the market value of creative design is insufficient, and the concept of paying equal attention to the intangible innovation such as design capability has not yet been established.

All these restrict the embeddedness and growth of creative design power in the industry, and we need to rectify the deviation through mechanism innovation and concept innovation. We need to strengthen the protection of laws and regulations.

All of these will be China.

The direction of the next step.

Some commentators believe that, from three parallel forum topics, it is easy to see that the core of China's fashion industry is three core: life, design and brand. When the textile and garment industry is moving to the Southeast Asian market with the labor cost rising and the low value-added manufacturing industry, how can Chinese textile enterprises find their location? Marketing experts point out that the Chinese fashion brands at the micro level must be pformed, explore and lead the new consumption trend by exploring the international lifestyle, and provide a new generation of designers with a strong platform for self display, market practice and brand building based on the fashion trend. At the same time, focusing on the sustainable development of textile enterprises, we should rely on product innovation and mechanism perfection to seek breakthroughs in the global economic adversity.

In the crisis of the global economy, China's fashion industry, which is still in the ascendant, needs a large-scale pformation to reverse the situation, accelerate development and shorten the gap with the international industry.

The three forum, which has a clear theme and tacit understanding, has made the "three circles" of China's fashion industry clear gradually -- life, design and brand.

To explore the core values of the three industries, the China Fashion Industry Forum opened a multi angle window to observe and reflect on the development of China's fashion industry.