From The Mandatory Customization Of School Shoes To See Shoe Enterprises, Marketing School Shoes Suitable Or Not Should Listen To Students' Feet.

What brand of shoes is "Ai Le Le"?

Some schools do not know many people before forcing students to customize school shoes.

Does this include the "interest" relationship between shoe companies and schools? Should the customization of school shoes be more respected according to the needs of students?

Ensure good reputation?

Recently, some schools in Hainan have unified customized "Ai Le Le" brand "school shoes", causing students to Tucao.

The reason for Tucao is not that the school shoes are not acceptable to the students, but that "Ai Le Le" shoes exaggerate the publicity of the products, and the price of customization is obviously higher than the price of online shopping, which makes people wonder whether there is any interest paction between them.

Hainan Provincial Education Department said it would investigate the incident.

Customization

In the decision-making process, the school did not ask the students' opinions, and did not suggest a common research and discussion mechanism. Instead, the school administrators "took the place of others", instead of making decisions from the interests of schools and even individuals. Such shoes were doomed to be "unfit" and would inevitably cause students to rebound.

From the perspective of shoe enterprise marketing, it is undoubtedly good to get students' feedback on products through campus customization.

If we merely pursue the interests, we can not only pay attention to the products and development of the students through the cooperation with the school, but only do short-term business, even through profit sharing, together with the school to plot up the price of the products. In addition to causing the students to rebound, they will also reverse the reputation of the brand.

In addition to pursuing the beauty of school uniforms in Europe, America, Japan and South Korea, the students are more concerned about the comfort and safety of products.

If we can develop beautiful and comfortable school shoes according to the characteristics of fast-growing students, we can confirm the cooperative relationship through cooperation with schools through investigation and joint discussion, and promote their products with appropriate pricing. That will promote the promotion of brand and the establishment of reputation in the campus.