Tail Goods Are Popular Because Of Parity, "Just Need" To Become Convenient Inventory.

If the market of the last stock market gives people the impression that they are low-grade, cheap and promiscuous, the market of today's tail goods is quite different from before. If there is no "tail" sign outside the store, now Tail cargo market It has been like a new shopping mall or Oteri J. The hardware upgrading of the tail cargo market will not only become an effective way for many clothing and clothing brands to inventory, but also become an ideal shopping place to meet the needs of the mass consumer groups.

　　 Tail goods are popular because of parity "just need".

Following the opening of twelfth branches in Beijing, Chinese specialties Brand inventory The thirteenth branches of Tian LAN tail goods processing service were opened in Liangxiang, Beijing not long ago. Compared to large shopping centers, nowadays, professional discount stores are not only brand complete, low price, but also increasingly perfect after-sales service. Therefore, under the trend of the consumer economy tends to be conservative, it has been accepted by more and more consumer groups. At the same time, in recent years, the shoe and clothing enterprises in China are facing serious inventory backlog difficulties, and the road to inventory has also been effectively solved.

Always aim at the brand. Shoes and clothing The stock of Tian LAN goods is known as the shopping paradise of Beijing working-class. Compared to the famous brand clothes, shoes, bags and so on, which are thousands of thousands of yuan in the shopping mall, Tian Lan's tail cargo highlights the price advantage of parity consumption. The "economic and applied brands" introduced by Tian LAN tail goods are all second-line brands in China. The marketing strategy of brand marketing of Chinese local enterprises not only enables these businesses to take the "people to people" strategy at the price level, but also achieves the standardized production requirements in terms of quality. For its new product, Tian Lan's tail cargo must be strictly sold at a certain discount, so that there is always a discount and a special day. Therefore, for consumers, this is a double purchase experience, even in the low sales season in July and August, the store of Tian LAN tail goods can also maintain good sales performance.

Tian LAN tail goods Liangxiang shop area of more than 4000 square meters, located in Liangxiang arch street and North Guan West Road intersection of the core business district, one layer for men and women leather shoes, casual shoes, children's shoes, bags, etc., the two layer is brand clothing for men and women and sports brand discount shop. Xie Xiaodong, general manager of Beijing District, Tian LAN cargo tail, said: "Tian LAN cargo is stationed in Liangxiang, not only as the first professional brand discount store stationed in Fangshan District, Beijing, but also for the general public of Fangshan District to provide a lot of cheap and inexpensive shoes and clothing products, we will ensure the promise of low price everyday, so that people in Fangshan can enjoy big brands and small price consumption experience at home."

It is understood that Tian LAN tail goods Liangxiang shop opened, will also hold a variety of "intimate" preferential activities, such as free gifts 10 yuan, 20 yuan, 30 yuan voucher, opening autumn special offer, art performance, shopping 100 percent award and many other highlights throughout the whole process.

　 The tail cargo market has become a convenient way to inventory.

"Consumption is weak", "market downturn" and "demand is weak". Nowadays, China's business environment has been filled with various "grey" labels. Under the uncertain economic situation, the well-known retail enterprises have slowed down the pace of expansion. For example, the retail giant WAL-MART, in the first half of 2012, had to slow down the pace of opening new stores in China because of its rapid expansion. In the first half of the year, the British Retail leader, Tesco supermarket, closed shop in China, layoffs and business combinations, even though Yonghui supermarket, known as China's "black horse", had a 28.76% decline in net profit growth in the first half of this year. The frequency of these negative news shows that for traditional department stores, the weakness of the economy makes the traditional sales mode more vulnerable to the adverse effects of the big environment. Because of the sharp increase in enterprise inventory in recent years, representatives of various manufacturers eager to consume inventory and return funds are busy looking for professional channels to get rid of the pressure of survival. This makes it possible to develop the stock of Tian LAN in the stock market dominated by shoes and clothing. In the first half of 2012, there were 4 new stores in Beijing. According to the staff of the Department of Tian LAN, it is possible to open up new fields and markets in other areas in the light of the current development situation.

Whether stocks are in stock or tail cargo is the same. In 2007, Beijing's 100% business group owned the first Chinese brand store based professional store, Tian LAN tail goods, the main category is the second-line well-known footwear brand in China, and put forward a series of slogans such as "big brand, small price" and "Bibi is cheap." The unique business vision and differentiated location of the store have been widely recognized by the market, making Tian Lan's tail goods quickly onto the road of professional brand chain store.

In the middle of the 2010, with the support of headquarters, Tian Lan's tail cargo made great efforts to reform and innovate. Through a series of strong brand management and perfect after-sales service measures, it completed the excellent performance of more than 20 large professional stores in Beijing, Tianjin, Zhengzhou and other places. At the same time, it reached a strategic cooperation alliance with more than 300 famous brand manufacturers in China, integrated the brand "inventory" resources, and set up a brand new "inventory" circulation chain. Tian LAN tail cargo provides a huge and efficient fast selling platform for brand inventory processing, making Adidas, Nike, Semir, Jordan, Daphne, AOKANG, seven wolves and more than 100 domestic and foreign brands of shoes and clothing signed an inventory handling agency agreement with Tian LAN, helping enterprises to sell inventory of up to 18 billion yuan.

Liang Jiliang, chairman of Beijing cusp marketing planning company, said that from "made in China" to "created in China", as a transformation in China, the development of enterprises will inevitably pay a certain price. The increasingly serious inventory is always the drawback of the development of enterprises in recent years. The difference between Tian LAN and the commercial mode has not only helped enterprises to digest stubborn inventories, but also has won their own development, and has also met the needs of consumers.