2012 China Fashion Forum Was Held During Ningbo Fashion Festival

from Ningbo International Fashion Festival One of the series activities of the 16th Ningbo International Fashion Festival sponsored by the Organizing Committee, co organized by Ningbo Economic and Information Commission, Ningbo Garment Association, and co organized by China Garment Association, Zhejiang Garment Industry Association, and Zhejiang Textile and Garment Institute, "2012 China Fashion Forum" was held in Ningbo International Convention and Exhibition Center on the afternoon of October 25.

two thousand and twelve Chinese clothing Forum host

Chen Zhongchao, Vice Mayor of Ningbo, Feng Dehu, Full time Vice President of China Garment Association, Han Licheng, Vice President and Secretary General of Zhejiang Garment Industry Association and other leaders delivered speeches at the forum; Ms. Luo Mei, tutor and doctoral candidate of the Department of Textile and Garments of Hong Kong Polytechnic University, Mr. Jonathan Chajet, CEO of DRAGON ROUGE China, and Mr. Wang Mingfeng, General Manager of Taipingbird Fashion Men's Wear Co., Ltd. delivered keynote speeches at the forum, which was presided over by Che Xiaofang, Vice President of Ningbo Garment Association.

Mayor Chen of 2012 China Fashion Forum

Mr. Chen Zhongchao, Vice Mayor of Ningbo, said in his speech: "Ningbo is not only the birthplace of China's modern clothing industry, but also an important clothing industry base in China. It plays an important role in China's clothing history. In recent years, Ningbo's clothing industry has actively adapted to the trend of the times, and has constantly accelerated the pace of transformation from traditional clothing industry to modern clothing industry and modern fashion industry."

2012 China Clothing Forum Mr. Wang Mingfeng {page_break}

China's garment industry has been seeking breakthroughs in recent years in the face of changes after experiencing heavy fog such as international trade friction, RMB appreciation, financial crisis, etc. With the inflection point of China's clothing industry, it is bound to spawn a new industrial path or platform. On the basis of the industry accumulated in the past, this China Fashion Forum launched a series of discussions on channels, information, resources, markets, capital, etc. around the theme of "integration and segmentation". The forum brought together the top management of marketing, production, design of domestic and foreign fashion brands, industry research experts, well-known scholars in the industry Keynote speeches and discussions represented by local leading brand CEOs, etc., explored the path of Chinese clothing industry from qualitative change to quantitative change, reconstruction to rebirth.

2012 China Fashion Conference

The development of the modern clothing industry has triggered a series of thoughts. Ms. Luo Mei, tutor and doctoral candidate of the Department of Textile and Clothing Science of Hong Kong Polytechnic University, shared a speech with the theme of "brand building and how to develop target markets". "First of all, of course, brand success is based on the analysis of the economic environment and STP (market segmentation, target market, brand positioning), but the focus is not on the accurate judgment of the moment, but on the establishment of the mechanism to ensure the long-term success of the brand." Luo Mei's analysis, "Second, successful brands often do not take profit as the primary goal, but establish a higher and stronger purpose of the brand, which runs through all aspects of the company and brand operation."

Speech by Ms. Luo Mei, 2012 China National Apparel

How to create an excellent brand? Xia Zhongsen believes that the first is to ensure the quality. Quality is the most basic and important factor among many factors. If we cannot maintain high quality, we cannot become a real luxury high-end brand; The second is targeted. A successful brand is never meant to face everyone in general, but is interpreted by the temperament image and life attitude of a specific group of people, and is integrated with the cultural connotation and social values that affect the public; Third, systematic construction. Brand building can not be achieved only by advertising. It can only be an important part, not the whole. We should also focus on brand building through innovative ways such as in store brand experience and social network sharing.

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Xia Zhongsen believes that domestic brands need Chinese elements. "Define your brand with a concept that is unique enough and integrates Chinese elements, create a unique and exciting Chinese lifestyle and image, and attract consumers around the world to appreciate and love this' Chinese fashion '."

Wang Mingfeng, the general manager of Taipingniao Fashion Men's Wear Co., Ltd., believes that garment enterprises are changing the pattern in the process of fission and integration. "Split" refers to the further subdivision of the market and industry; "Integration" refers to the further integration of capital and resources into advantageous enterprises. "China's clothing industry has ushered in an unprecedented development opportunity, and Chinese brands are rising." From his practice, China is the best market in the world, with a large consumer group. So, how to do a good job in this market? It is the first time to introduce the world's cutting-edge popular information and fashion elements for my own use, combine them with China's reality, and design clothes that reflect China's unique lifestyle and style.

2012 China Clothing Scene

As an important annual summit of China's garment industry facing the world fashion field, the China Garment Forum is the "Davos Forum" of China's fashion economy, the only international forum in China's garment industry that has exceeded 10 years, the existing mature platform that has exceeded 10 years, and the platform that has the most direct influence, the most profound communication, and the communication between entrepreneurs.