Fashion And Industry Dialogue, Brand And Marketing Docking

　　 The sixteenth Ningbo International clothing section The strength project and core activities are also one of the most important economic and trade activities in Ningbo, the sixteenth Ningbo international clothing. Clothes & Accessories The fair will be held on October 25th -28 at the Ningbo International Convention and Exhibition Center. Having gone through the 15 years of the clothing fair, this year will base on the industrial chain, strengthen the dialogue between fashion and industry, strengthen the docking of brand and marketing, integrate the collaborative development of elements and resources, and fill the short board of Ningbo clothing at both ends of design and marketing.

The theme of this Expo is "neon Oriental, creative Ningbo". It is sponsored by Ningbo Municipal People's government and China clothing association, supported by Zhejiang economic and Information Committee, and Ningbo economic and Information Committee.

The number and quality of exhibitors are high.

Founded in 1997, the Expo will be built in Ningbo. Spin clothing The process of industrial clusters has played an important role in promoting. As an international exhibition industry association UFI certified textile and apparel professional exhibition and the national A-level exhibition, the exhibits of today's Expo are more colorful, and have developed from single men's clothing to a complete industrial chain covering men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, and trend publishing.

This year, in order to better reflect the purpose of "service industry and upgrading industry" and better serve the garment enterprises, the main role of the fair will be more prominent in the clothing festival. Including the Ningbo clothing international buyer's order meeting, the China clothing business conference, the China clothing forum, the national clothing dealer conference and so on ten clothing festival, the Clothing Fair's main supporting activities, all arranges in the clothing fair to hold the scene namely the Ningbo International Convention and Exhibition Center to hold, enhances the Clothing Fair to participate in the exhibition enterprise's trade, the negotiations actual effect. It is estimated that 8500 professional buyers and 100 important trade groups will attend the festival this year.

According to the introduction, the 6 venues of the Ningbo International Convention and Exhibition Center are set up: the famous men's wear Hall (hall 1), the fashionable ladies' wear Hall (2 hall), the children's wear exhibition area /OEM exhibition hall (3 hall), the production enterprise brand discount Hall (4 Hall), the surface accessories / clothing machinery Museum (5 Hall), the brand exhibition area / fashion show area / fabric fashion trend creative exhibition area (6 Hall). Exhibitors include: clothing, apparel, Clothing machinery Surface accessories, clothing CAD and so on. This year, there are 387 enterprises from over 50 countries and regions in Hongkong, Taiwan, Korea, Finland, Germany, Italy and the United States. 335 brands have participated in the sixteenth Ningbo international costumes fair. The number and quality of the exhibitors have reached a new high.

It is worth mentioning that this year's Clothing Fair, clothing brand participation pattern shows the following new characteristics and highlights: first, the increase of independent brands. For example, GabbyLoop children's wear, DBI women's wear and 22ND men's wear are the first independent brands of foreign trade enterprises participating in the Expo. Two, the women's wear hall is full, an increase of 20% over last year. Apart from the famous brands such as Lok CHO, SV, Dan Keyun, Hua Shimei, ESBACK, myrphi, Eno, AIT, Tianya and so on, the famous zhe group of fashion men's wear will debut the women's wear ONE MORE for the first time at the fair. Three, the size of children's wear exhibition area is three times higher than that of last year, and the number of brands is doubled. Four, overseas exhibitors are enthusiastic. There are more than 20 fashion brands in Korea and many fashion shows in Italy, Taiwan and the United States. Designer Works will also be stationed in the International Pavilion. Among them, Italy's high-end brand COPPOLELLA (Go Bo Leila) (men's and women's wear) will hold the world's first hairstyle in the 2013 spring and autumn season at the Ningbo International Convention and Exhibition Center, and will take this opportunity to face the Asian market for the first time.

At the same time, in order to help the clothing enterprises to exert their efforts in design, 2012 China's cutting-edge designers go to Ningbo, 2013/2014, autumn and winter, China's textile fabric fashion trends, static display, and "creative integration". The fashion show, fashion trend release, designers and garment enterprises docking activities will also be held at Ningbo International Convention and Exhibition Center. The new fashion designers of China Fashion alliance and Ningbo enterprises docking conference will be held.

Ningbo clothing brand enters a new era

In the eyes of the outside world, Ningbo's garment industry is strong and strong in manufacturing and production, and is strong in manufacturing technology. In recent years, with the strong promotion and support of the Ningbo municipal government and the strengthening of innovation by enterprises themselves, the transformation and upgrading of Ningbo's garment industry has made gratifying achievements. On the level of inherent manufacturing and production capacity, design and marketing have gradually become the core competitive power of Ningbo's powerful market.

According to statistics, in 2011, there were about 3000 garment enterprises in Ningbo, and the total output value of textile and garment enterprises above Designated Size reached 124 billion yuan, an increase of 3.3% over the same period last year. Among them, the garment enterprises above Designated Size (the scale of Enterprises above Designated Size in 2011 was adjusted to more than 20 million of the main business revenue) in 2011, and the main business income was 19 billion 424 million yuan, an increase of 9.06% over the same period last year. The total industrial output value was 21 billion 110 million yuan, an increase of 11.81% over the same period last year; the sales value of industrial products was 19 billion 473 million yuan, an increase of 8.05% over the same period last year; the total output of clothing was 1 billion 100 million, ranking the first in the clothing output of the province, accounting for 31.11% of the total garment output of the province; in terms of profits, the total profit was 1 billion 989 million yuan, up by an increase of 8.05% over the same period last year. In terms of brand building, Ningbo garment industry now has 20 Chinese famous brands and 26 well-known trademarks in China, ranking the forefront of the national textile and garment industry cluster.

It is worth mentioning that by the year 2011, the structure of Ningbo's clothing industry has been constantly optimized, showing the development pattern of men's women's wear, children's wear and outdoor leisure wear. According to Zhou Anbang, director of the office of Ningbo textile and garment industry, at present, Ningbo garment industry has formed four echelon development trend. The first tier companies are mainly traditional enterprises, such as YOUNGOR, Shan Shan, Luo Meng, and so on. The second echelon is mainly made by Luo Zi, Ai Mei, Shen Zhou and other modeling enterprises. The third tier is the main brand of fast fashion and virtual business mode represented by Taiping bird, GXG and Bo Yang. The fourth tier is the transformation of many aggressive foreign trade processing enterprises in recent years as women's clothing, children's wear and outdoor leisure wear brands, such as STEVE VIVIAN, AI FabI, and Dabie, which already have a certain scale and influence in the market.

Many leading enterprises of clothing also increase investment in research and development, strengthen the implementation of brand strategy, and vigorously expand diversified markets. Such as: YOUNGOR launched a series of six series of brands such as "GY", "MAYOR", "CEO" and so on. The Shenzhou International Group invested 186 million US dollars to create a fast fashion brand Maxwin (Ma Wei) for men, women and children; Luo Meng has already exported its own brand, and has focused its efforts on the rising domestic sales sector; the original brand FIOCCO dress made by the group of fig, which was launched several years ago, sold its strength inside and outside; the lion Dun group, which has been engaged in foreign trade garment processing for 15 years, has set up a powerful design and marketing team to attack the domestic market, playing the "babe Le Le" children's wear brand and "C.O" men's wear brand and so on. Especially in the field of children's wear, there are over 2 billion yuan capital influx, and showing a brand development trend, rising to cover a break, spring sprout, Chinese fir KIDS, Didiro, AI FabI, Xiao Hu Patti, Ma riding, Barbie Lele and other more than 20 new and old children's wear brands, production bases throughout Yinzhou, Beilun, Fenghua, Ninghai, Xiangshan and other places.

In addition, with the support of the municipal government allocated 12 million 400 thousand yuan, the new generation of "touches" Ningbo clothing, represented by "Bo Yang", "Taiping bird" and "GXG", sold more than 1 billion 500 million yuan through Internet channels last year, with an annual growth rate of over 500%.