How Do Marketing Departments And Sales Departments Work Together?

Quite a lot

They all know the difference between sales and clothing marketing, but in actual work, they often have unclear responsibilities and separate their own affairs.

It was 1 plus 1 or more than 2, but the result was 1 plus 1 less than 2.

I think we must first do a good job of the division between the marketing department and the sales department.

The sales department is the executor, and the marketing department is the supporter; the sales department pays attention to the eyes, and the market department restores the future.

This is supposed to be a very clear thing, but in practice, the marketing department only designs a product leaflet, a promotional product, and plans what to exhibit. It becomes a decoration, or it becomes a Yamen. Any plan and plan must be approved and handed together.

The first is to develop clothing marketing strategy.

One is the target market strategy, that is, choosing the target market and positioning.

We must make clear where the market of clothing enterprises is and what products and services they need.

Two is clothing marketing mix strategy, and products, prices, channels and promotions.

How to fight the sales department and when and where to fight with weapons must have a guiding principle and policy.

In fact, the internal friction of marketing department and sales department often happens here.

Is the plan formulated by your market department instructive or must it be implemented? I believe that for some national promotional plans, professional matters should be done by professionals.

The second is to set sales targets.

The determination of the sales target requires at least three data: the sales volume predicted by the sales department, and third, the monitoring of the implementation of the clothing marketing plan.

You can't allow a department to do it? And the plan is the marketing department. They know where the key is to implement the plan.

Fourth, brand - Global Brand Network - construction.

The marketing department should locate the brand and work out a brand promotion plan.

The foremost task of the clothing sales department is to execute.

Plan and achieve sales targets.

To put it plainly is to rush ahead.

In addition, timely feedback to the market department of market information, such as: channel development, terminal coverage, terminal sales and display, competitors, as well as the implementation of clothing marketing plan, distributors and consumer opinions and other information.

The most important thing is the synergy between the two departments.

Only by keeping pace can we reduce internal friction and exert ourselves to one place.

How should the marketing department and the sales department cooperate? If it is a small garment enterprise, it can combine the marketing department and the sales department into a department to manage the sales department, and the medium-sized garment enterprises suggest that a market department and a sales department should be unified by the general manager or the clothing sales director themselves. Large clothing enterprises can set up clothing marketing headquarters or clothing marketing centers, clothing marketing companies, and be managed by the director of garment marketing.

In the actual operation, there is still a question of who is heavier than the marketing department and the sales department.

There are two points to consider.

First, look at the clothing marketing focus of clothing enterprises. If a garment enterprise's clothing marketing focuses on channels, it will focus on the clothing sales department. If the focus of clothing marketing is promotion, the emphasis will be placed on it.

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The two is to look at the core task of garment enterprises. If the core task is new product listing or brand building, then the responsibility of the marketing department is very great. If it is to expand the market share, then the sales department is very important.

We can only decide whether we should focus on planning or marketing when we have established the focus of clothing marketing and the current core tasks of clothing enterprises.

Many of China are competitive oriented rather than market oriented.

Competition oriented is likely to lead to heavy sales and light planning, which is quite dangerous.

I think a long-term strategy for garment enterprises should be market-oriented, while short-term tactics can be competitive.

In today's China market, we must consider the long-term and short-term interests balance in order to remain invincible.