How Does The Professional Suit Brand Grab The Market From The Melee?

According to the statistics of the association of professional assembly industry, the sales volume of the professional wear market in China is more than two hundred billion every year, of which the occupation suit is about forty billion, and this figure is still expanding rapidly.

The huge market demand has attracted many garment manufacturers to join in the cake competition. Meanwhile, it has made the whole market segment more competitive with factories, brands and prices.

How the professional suit brand stands out in the competition has become a major proposition for the industry.

Market segmentation needs urgent consolidation

Looking at the market of professional suits in China, on the one hand, the fierce battle between production enterprises is in full swing. In order to compete with orders, the industry is plunged into vicious competition. On the other hand, the products are similar in style, backward in design and lack of innovation. They can not satisfy the customers' demand for the corporate image, nor can they make their brands popular among the people. Thus, they fall into a strange circle: the enterprises are very worried about the dressing of their employees, but the professional suit manufacturers are unable to find the order.

Compared with Europe, Japan and other mature professional suits

China's professional suit market is still at a stage of ignorance. Although many factories and brands are available, most of them are far from large-scale operation. There are numerous small production enterprises with fewer than 100 employees, and they can not be guaranteed in design, R & D, production and service capabilities.

The professional suit market needs consolidation and standardization urgently, so as to cope with the continuous enlargement and upgrading of the enterprise's mounting demand.

Building a professional suit brand

The fashion industry is brand, so few people have never heard of Chanel and Armani.

In the field of clothing, professional suits are embarrassed by the lack of brands. Although professional suits are large, medium, small and micro enterprises, there are many custom-made and retail brands, but when companies really want to tailor their professional suits for their employees, they often find that they can not find a name brand.

In the face of the pattern of scrimmage, while many professional suit production enterprises are deeply involved in the competition of the Red Sea, enterprises have also turned their attention to product innovation and R & D, service capability enhancement, channel development and even the establishment of professional suit brand.

BONO, one of the most famous professional suit brands in China, is one of them.

Comprehensive strength and high-end career in products, services, channels, etc.

The market positioning of customized brands has made the BONO suit market rapidly rising. It has provided customized services for more than 40000 enterprises and institutions in finance, electricity, telecommunications, tobacco, energy and so on, and has established a good reputation in the customer base.

The success of BONO is undoubtedly a reference for the professional suit market in the current melee.

Win behind the market

From telephone consultation, door-to-door communication, signing and customizing, door-to-door volume, production and quality inspection to the final door-to-door service, the high-end professional suit brand BONO provides a template for the tailor of the suit.

BONO said: "corporate image has become the focus of more and more enterprises, which makes the market potential of the professional suit market huge. As a professional suit brand, whether the market opportunity can be grasps depends on whether the customer can be satisfied."

BONO thinks: "the object of the professional suit brand service has certain particularity. When purchasing the suit, the enterprise must display its corporate image and connotation while satisfying its functional demand, which means that the professional suit manufacturer must strive for excellence in every aspect of design, research and development, production and service."

BONO, who has been working in the professional suit market for many years, has always adhered to the independent research and development route. Adhering to the "people-oriented" design concept, it has integrated human care in every detail of the product, and has obtained many patents. For example, in the shrinkage of the cloth, the BONO adopts the new shrink proof bag cover design to ensure the stable and durable shrink proof of the cover. The design of the anti-skid waistband solves the problem of the waist waist sliding when the body is moving; the trouser foot sticking, because the foot adds an extra 1.5CM wide foot band, not only is effective wear-resisting, but also can enhance the trousers' sag feeling.

In terms of channel construction, BONO has more than 60 branches and service outlets throughout the country, all over Beijing.

Shenzhen, Guangzhou and other major cities in the country.

With the adoption of the full direct management mode, BONO can provide the most professional, timely and perfect service guarantee for providing customers with a series of services such as door-to-door volume, data pmission, centralized production, sub network delivery and door-to-door service.