Fashion Firms Need To Choose New Business Environment

International market downturn, rising labor costs, rising prices of raw materials, declining profits, the rise of international competitors...

China in 2012

Enterprises are faced with all kinds of difficulties and challenges. It is urgent to seek breakthroughs in pformation and upgrading in change.

In November 8, 2012, the "2012 China (Chengdu) new business and Economic Development Summit Forum" jointly sponsored by the Chengdu daily and the Chengdu Taurus Wanda Plaza will be held in Chengdu. At the appointed time, the president of the UTA fashion group, Yang Da Yun, member of China Fashion Industry Association, and Li Lina, director of Alibaba group research center, will attend the forum to analyze the pformation of global economy, culture, commerce and fashion, and explore the train of thought for the development of Western clothing.

Clothing enterprises should choose new business environment

After many years of development, the Western garment industry has gradually established its clothing brand ecosystem. However, at the moment, the apparel industry has entered an important turning point.

On the one hand, due to the development of urbanization, the professional market of garment trade in the traditional downtown area is still bustling, but the industry is chaotic and the old buildings are difficult to match with the urban development. Therefore, it is urgent to upgrade. The future market of clothing terminal needs to be three-dimensional (air) development; on the other hand, today, the northern city of Chengdu is changing vigorously, which brings tremendous business opportunities and challenges, such as the expansion project of Chengdu north station. It is expected that after the completion of the project, Taurus Wanda Plaza will be formed as the center of the business circle, and the whole area will become a new sub center of the city, and it will become a large-scale urban complex integrating business, finance, office, residence, culture and leisure.

This is why many people gathered at North Station.

Clothing trade enterprises such as trade areas bring the proposition of market pformation and upgrading.

"Any clothing business circle with great popularity and business atmosphere is very important for clothing business enterprises."

Yang pointed out that clothing trade enterprises should not be passive pformation, but should be active pformation, choose their own new business environment, reduce cost pressures, and choose the closest ones from the forefront of fashion to understand the latest trend of fashion to run their own clothing industry.

New business economy needs expanding E-commerce

In addition to the upgrading of clothing trade stores, in today's rapidly developing information age, how to plan the next step of development and how to deal with global challenges in the face of new competition?

According to the press, the forum will build a western apparel brand under the world pattern. It also intends to analyze the changes that are taking place in the global economy, culture, commerce and fashion. It discusses the coordinates, roles and values of Western clothing in the world fashion order, traces the logic and order of the Western clothing brand, explores the endogenous driving force of the clothing brand development, and enables the Western garment industry to form the brand economic operation ability and realize the pformation and upgrading of the garment industry.

"E-commerce brings impact on traditional commerce, and the upgrading of garment industry should be closely integrated with e-commerce."

In this forum, we will explain to garment owners how to carry out strategic pformation and e-commerce development. At the same time, we will analyze the practical application of e-commerce in clothing business and commerce with a case study.