The Skillful Use Of Window Display Skills In Clothes Shop Windows
The window is actually a work of art.
Window display
The room displays the beauty of clothing through reasonable matching of advertising products.
It is the Facebook of a clothing store, and its first impression determines the customer's attitude towards the clothing store, and then determines the customer's entry rate.
It is a mirror to measure the cultural taste of business operators and a window to reflect the environment culture and moral culture of commercial enterprises.
The window displays the characteristics of the clothing store, which makes people interested immediately and wants to buy clothes displayed in window displays.
Shop windows affect the appearance of clothing stores. Many autumn enterprises also attach great importance to the improvement of terminal management ability, pay attention to the training of store owners and the training of purchasing agents.
The actual effect is often unsatisfactory.
The window design should be compatible with the overall size of the clothing store.
The autumn clothing in the entire window is in the view of customers, giving customers a clear view, so the central line of the shop window should be level with the customer's horizon.
Keep the windows clean.
Dirty windows, windows, dusty, marking all the items in the shop.
In particular, samples, price tags, POP, sales forms and other items should be kept neat, beautiful and generous, to stop messy and messy articles, to ensure timely and thoughtful service for customers.
It will make customers feel disgusted with clothes and lose interest in buying.
Clothing window display should first determine the theme, no matter what it is.
clothing
They should be systematically classified and classified according to thematic window display, so that people can be clear at a glance, so it is best not to mess around, which will distract customers' attention.
In addition, it is worth noting that the layout of modern window display is more emphasis on the comparison of the three-dimensional space and the spatial layout.
Categorize items in clothing stores; place calculators, sales forms, leaflets and other frequently used items in an easy location.
Update price labels and posters in time, update new products in a timely manner, and create a neat and elegant shopping environment for consumers.
For example, because the placement of clothing is mostly concentrated in the middle and lower part of the display window, the upper space is often insufficient to use. At this time, we can use hanging ornaments to increase the sense of space.
Decorations, backgrounds and materials on the bottom of the window should also be compared with the texture of advertising clothing.
In addition, the window display design of the clothing store uses rolling, rotating and vibrating props to increase the movement of the static window layout. The ceiling, wall, floor, counters and clothing must be cleaned in a timely manner every day, and the staff should be regularly trained to ensure that every employee develops good life and work habits.
To enable employees to provide customers with high quality and efficient service habits, so that employees can comply with the rules and regulations, and can actively learn a variety of business knowledge.
The damaged items must be repaired or replaced in time, or a large color film can be used to make the lamp box, making a novel picture and so on.
In short, modern
Couture
With the development of science and the updating of ideas, the production of window advertising has been continuously enriched from the aspects of form and content, and its striking degree is improving day by day.
However, if we only pay attention to the change of form in design and manufacture and ignore the consequence of advertising, we will not succeed in such window design.
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