A Good Display Is A Silent Salesman In A Clothing Store.
With the rich supply of clothing, people's quality of life has been improved.
Businesses are also diversifying their ways to promote clothing.
Clothing display
More and more attention has been paid to the concept of business.
Over the past two years, the major shopping malls have been renovated to improve the quality of the display environment.
Each clothing brand also does not want to be bold and deliberate to put on a facade, decorate extremely artistic clothing display, in order to obtain the goal which promotes the clothing sale.
The definition of clothing display: clothing display is the combination and coordination of the whole series of clothing in the whole open space, and ingeniously shows the style, functionality, aesthetics and charm of clothing brand clothing, and inspires consumers' recognition and sales promotion.
The principle of clothing display is simple and clear and reasonable and orderly. We should pay attention to the combination image of series clothing, enhance the perceptual knowledge of consumers, and increase association to promote consumers' purchasing motivation.
In front of the wall and side cabinets of the exclusive stores and offices, the front display of the costumes should be added.
But most of the positive displays do not match other series that attract customers' attention.
Even if it is done, it does not play the role of beautifying clothing, and can not impress customers, attract customers to step in and promote sales.
Keep in mind that every positive display should be aimed at enhancing clothing buying.
Less is more, simplification and more emphasis.
In some exclusive shops, there are too many atmosphere arrangements, such as containers, and a large number of jujube flowers are placed in the window of the boutique.
Regardless of the clothing series matching, or the layout of the props, the stores should be concise, few and refined.
In order to avoid confusion, even with the display.
clothing
The style does not match.
Clearly set up the theme.
First, classify garments according to season, theme, series and color system.
The functional elements of clothing display: the elements of beauty orientation: focus: the focus of attracting attention on every display is the focus.
Focus is usually located at the center of the horizon or above the horizon. We must constantly innovate and beautify the display of goods. This is a secret trick to attract customers to go to the door.
Although the location is more important than the size of the counter, the quality of the merchandise is more important than the quality of the place. However, it is a good way to improve sales for your product to deduce a section of its clothing brand display story that is in line with its personality.
New counters, first-class products, good location, excellent display demonstration, and a good sales guide will definitely add color and bonus to your clothing brand and attract more visitors to create greater value.
Clothing or light boxes with strong color are often set to focus.
It can guide consumers' attention and enhance consumers' impression of clothing brands and costumes.
The focus is commonly known as the bright spot. If there is a lack of bright spots in the store, the clothing arrangement is single and there is no dynamic feeling, it will be difficult to attract customers' attention.
The correct method; generally on the front main wall of a franchised store / office, there is an obvious clothing brand logo wall to emphasize the value and status of the clothing brand.
On the side of the main wall, it is suggested to make one or two coloring clothes with strong colors to bring up the customers' attention.
clothing specialty store
In the wall display cabinet, a model display is set up, which breaks the regular single plane display and attracts customers' attention and focuses.
Sequence effect: categorization of goods in season, series, theme, style, color and size.
And set the relevant color and size sequence, so that the consumer's vision is clear and concise.
The principle of operation in the display area: the new season residence is in front of the house, the light color product occupies the front place, the focus product occupies the front.
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