Breaking Through Channel Barriers Through Clothing Brand Strength

Breaking through clothing brand strength

。

To some extent, some clothing manufacturers can buy such a high buyout cost, to a certain extent, it can show that the clothing brand is not very strong, because the real strong clothing brand does not need to pay a higher price, because it is a best seller, clothing brand recognition and naming buying rate are higher.

Therefore, it is also a bargaining chip for manufacturers to negotiate with the clothing terminal through enhancing their brand strength or utilizing the existing strong clothing brand advantage, because the benefits brought by clothing brand strength to the clothing terminal are obvious, and the result is that other garments can not get in, but the customers who come to this clothing shop indicate that buying some famous clothing brand clothing, some consumers even do not have the clothing brand clothing is not willing to consume. After knowing the local office staff of the famous clothing manufacturer, they came to the clothing store in time to negotiate with each other.

To defuse credit by stimulating profits.

Clothing is the common default practice of clothing dealers, but it is also a helpless move, but the reason why clothing and clothing stores have such a practice, in addition to "rules", the other point is to use the manufacturers' capital to make turnover, and again, clothing profits are not enough.

In view of this, the later clothing manufacturers can further draw the clothing terminal cash to settle accounts by setting rebate or reward mode that is superior to competing profits.

For example, a well-known clothing and clothing brand manufacturer will set the credit and cash settlement two different rebates and incentive policies, so as to attract the clothing terminal to cash settlement, so as to break the channel barriers of credit.

Of course, if the manufacturer has strong financial strength and adopts the following strategy, that is to say, it will also be appropriate to put the accounts in order to snipe or squeeze competitors, but it is necessary to conduct in-depth observation and understanding of clothing and clothing stores in order to avoid unpredictable risks.

One stop sales to build big services.

The key to winning the garment terminal is to establish a more perfect service system besides price and promotion.

The reason why some garment manufacturers are able to establish channel barriers on services is often because they have acquired good taste and trust in clothing terminals through good after-sales service, and eventually established good customer sentiment and connections.

Therefore, if we want to break the barriers of this channel, we must also learn from foreigners to build up a better service system.

For example, we can establish a one-stop sales service mode, that is, in addition to limiting the delivery time, the empty bottle recovery time and other rigid indicators, we also need to establish corresponding business consultation for customer development, who is responsible for sales, who is responsible for the serialization of services, and advocate a one vote veto system.

In addition to doing a good after-sale service, a clothing company also conducts regular promotional skills, standard speech training, and organizing the attendants to visit the self built Tourism Industrial Park on the basis of regular sales promotion, so that the attendant can see the whole production process of clothing and enhance the recognition of the company so as to better outperform other recommendations and break the opponent's service blockade.

Clothing terminal is a key part of clothing consumption at the end.

It is an effective strategy and way to break the channel barrier and channel blockade by increasing the recognition, increasing the profit and pleasing and attracting customers.