How Clothing Distributors Face Channel Barriers

In the past, channel strength was basically built on abundant profit margins.

However, the market competition is so fierce today, the profit space stability is very poor, some clothing dealers will be in a hurry under the pressure of shrinking profit space. Their common solution is to choose the business direction that has never been involved before but feels more profitable.

I always believe that garment distributors have successfully pformed into

The luck of the accident is even greater.

Now Gome does not choose to be stronger and more professional in the clothing industry, instead of extending its tentacles to real estate and finance. Is it only enough to maintain a strong position of less than 10% of the total clothing?

The author has not yet seen clearly who a clothing dealer can explain why he owns the current advantage position. This also means that once they are faced with unprecedented pressure, it is unlikely that they will lead the organization to grasp the new business opportunities smoothly.

Our clothing dealers really need to reflect on how they did it. Why do they lose their opponents when they have the same or better conditions? I attribute this illness to thinking not long term and immature mentality.

A successful clothing dealer is confident that no one can replace him in this market.

I asked why.

He replied that no clothing dealer built such a huge warehouse, nor did any clothing dealer buy more than 20 distribution vehicles at once, nor did any clothing dealer have the strength to bear the pressure from downstream retail customers.

The author continues to ask, do you really need such a large warehouse? Do you need to buy twenty distribution vehicles at a single time? Are downstream retail customers fully satisfied with your service? How can business people do good deeds? Channel barriers should not be a contest in a specific form, but a symbol of soft power, and a mental strength for fighting without fighting.

Efficiency management is the main way to ensure the continuous increase of soft power.

Unconventional pursuit of scale often overwhelms itself rather than its rivals.

Numerous local

We are entering a business circle: to ensure the status of the channel, we have to develop new customers in depth, regardless of the maturity of the market conditions. The new customers have not been seriously considered, with the increase of recruiting staff to maintain, and the increase of customers and staff to generate sales.

Finally, a large part of the profits of the business is amortized by the salaries and fixed costs of the employees. It only ends up with labor without merit.

When the wood is in the forest, the wind will destroy it.

This is the attitude of peer competition.

Clothing distributors to establish channel barriers, the greater source of real pressure is their suppliers and downstream customers.

The exclusive marketing operation is done without the clothing dealer giant of the local chemical industry. Clothing manufacturers do not want their own clothing dealers to be half hearted or uncontrolled.

"Managing clothing dealers" is a daily term used by garment salesmen.

When clothing dealers reach the point of "disobedience" by building channel barriers, it is time for strong clothing manufacturers to find trouble.

At the same time, clothing retailers have never recognized the "two dealer" partnership of clothing dealers, and of course do not want them to be "single dominant".

In recent years, clothing retailers have done little to reverse the water behind clothing dealers.

The profit seeking nature of all kinds of business determines that "the world will not remain peaceful forever".

The story will only be the clothing dealer himself wishful thinking.