Ways Of Channel Pformation For Garment Enterprises

Clothing enterprise

It is closely related to changes in the market and changes in customer demand.

But no matter what strategy to choose, there are two principles that must be grasped in the channel pformation of garment enterprises: one is to pform the customer centered approach, the other is to improve customer satisfaction and loyalty, the other is to upgrade the management level and business skills, improve internal strength, and enhance the competitiveness and competitiveness of enterprises.

There are six ways to pform the marketing channel of clothing enterprises:

1. pition from long channel mode to short channel mode.

With the intensification of competition, channel links will inevitably be reduced, and sales of enterprises will have to be changed from long channel sales mode to short channel sales mode.

2. pformation from direct channel mode to ask channel mode.

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In the initial stage of development, because of the low brand awareness and weak strength, enterprises are concentrating their own resources to direct marketing in a certain regional market in order to open the market.

With the growth of enterprises and the expansion of the market, the instrument can not meet the market by its own resources. At the same time, we must rely on the network of distributors to better cover the market, reduce the management scope and improve efficiency.

3., the mode of wholesale and retail channel dominated by traditional individuals will be pformed into warehouse and supermarket mode.

At present, the wholesale and retail enterprises in China are mainly individuals. With China's entry into WTO, the entry of foreign giant chain enterprises will force our country to pform the traditional wholesale and retail channels which are dominated by individuals to the modern wholesale and retail garment enterprises which are mainly chain oriented.

4., from a single channel mode to a compound channel mode pformation.

The development and expansion of enterprises can not be separated from the diversification strategy. Diversification strategy will lead to the diversification of enterprise products. Different types of products require different marketing channels, which will inevitably lead to the pformation of the original channel mode of enterprises.

The 5. mountain agent mode is pforming to the paction mode.

The agency mode is a cooperative mode between the production and marketing parties, where the products are sold and sold afterwards, and there is no pfer of ownership when delivery occurs.

The paction mode is a cooperative relationship between the production and marketing parties. However, when the product is sold for delivery, the mode of product ownership pfer is a channel cooperation mode.

With the formation of modern logistics giants, many large retailers use buyout mode in order to control the cost of goods purchase and enhance their competitiveness. This leads to the pformation from the past agency mode to the paction mode.

6., pformation from assisting sales mode to helping mode.

Assisting sales refers to the specific sales activities taken by enterprises to participate in the dealership, while the assisting businesses refer to the warehouse industry to help dealers formulate the overall marketing plan, train marketing personnel, assist and guide.

Implementation of the intellectual support for dealers.

The mode of assistance is to increase the sales performance of intermediaries by improving the marketing capabilities of middlemen. It is a hematopoietic mechanism.

The mode of sales promotion is that the producers directly participate in the sales activities of the distributors and help them to promote sales, which is a blood pfusion mechanism.

As the core and growth point of the business, servers and program products become the main content of garment enterprises' channel pformation.