Economic Downturn, How Can Shoe Companies Break Through?

Wang Jinyang, deputy general manager of Jin Jin footwear industry (Dongguan) Co., Ltd., "financing" is a little nervous, but it leads to

In the case of the world's economic downturn, Hong Kong and Hong Kong's Taiwan funded companies still can record such performance.

As we all know, the enterprise capital chain is commonly known as the lifeline of enterprises. Once the capital chain of enterprises is broken, the normal operation of enterprises can not be continued. In the period of monetary tightening, some enterprises will either die without new capital inflows or die from the high cost of inflow of capital and high interest rates.

The economic downturn brought about the deterioration of the business environment and the shrinking of the market.

For enterprises with abundant capital and no difficulty in financing, the expansion of counter trend is a good choice.

There are several forms of expansion: Merger and expansion.

The result of the recession is that all the beaches are stranded assets.

These assets are not all valueless. Enterprises can choose those companies that have good products and advanced technology to earn their income.

The second is market expansion.

After the Yangtze River, the waves pushed ahead and the waves died on the beach.

This market trend will inevitably lead to some colleagues going out of business, closing down or stopping production, leaving market space accordingly.

Enterprises with abundant capital can seize the opportunity to occupy these markets and increase the market share with the attitude of fast fish eating slow fish.

There are two options for enterprises with spare money and shrinking orders. One is to wait for the economic improvement, one is to actively pform.

Sitting back is not going to die. Proper contraction is the most effective way to survive the cold winter.

Transformation includes the pformation of market structure, the pformation of the international market into the domestic market, the pformation of the system, the implementation of new corporate culture, the pformation of technology and the pformation of marketing.

The last way is to implement the focus strategy.

In the absence of too much capital and no enterprise capacity to support expansion, instead of pformation and expansion, it is a good decision to concentrate on the business and take a dedicated and sophisticated road.

The international and domestic market is very large. We must identify a single consumer group, constantly strengthen the service ability of this group, form a market monopoly ability, become the leader of a certain link, and the days of the enterprises will be quite moist.