Property Rights Channel Relationship Of Garment Enterprises

So-called

The property rights channel relationship refers to the garment channel relationship formed by the clothing enterprises through establishing their own sales offices or offices or implementing the integration strategy of production, supply and marketing.

The advantages of garment enterprises' property rights channel relations lie in the following aspects: strong control over channels.

Because the mode is organized by property rights, all links from production to sale are closely monitored by the head office, and the company is under unified command.

Under this premise, the fundamental interests of the head office and other members of the distribution system are the same. Therefore, the company's business strategy and distribution strategy can be thoroughly implemented and implemented, reducing the cost and risk of the channel network changes.

Manufacturers can get rid of the control of large retailers.

With the pformation of seller's market to buyer's market, the power center in the channel is gradually pferred from the manufacturer to the downstream channel, and the retailer's "channel power" is constantly increasing. Therefore, manufacturers are increasingly being restricted and controlled by large retailers in distribution activities.

Through the establishment of property rights clothing channel relationship through property rights ties, manufacturers can internalize some distribution functions and gradually get rid of their dependence on large independent retailers.

The unification of various business strategies.

Through the property rights control, the company's garment channel relationship is placed under the control of a property garment enterprise. Therefore, the distribution units can realize the unity of the elements of image, price, service, brand and so on, which is conducive to the establishment of the brand image of the company.

Monitor market demand immediately.

By extending the terminal to the terminal, the manufacturer can approach the ultimate consumers to the maximum. Customers' needs and purchasing behaviors can be timely understood and feedback, so as to enhance the reaction speed of garment enterprises and make corresponding adjustments to goods and services in time.

Clothing enterprises

The shortcomings are mainly reflected in the following three aspects: the cost is higher.

The biggest feature of the property rights channel relationship of garment enterprises is that the manufacturers themselves invest in establishing the channel network and manage and control the channels themselves, which will bring huge cost.

The overall adaptability is poor.

Through a large number of investment and construction of the channel system, the whole system has great inertia, changing the channel structure or adjusting the channel will encounter huge obstacles.

The pulse quantitative pump absorbs the quantitative assistant from the auxiliary tank to input the washing tank according to the water supply flow rate.

The process data are stored in the quantitative control module, and the auxiliary concentration of the cleaning unit always keeps the set value. During the continuous washing process at different times, the fabric is washed under the same condition, so as to achieve the balance of the washing quality. On the other hand, if a large adjustment is made to the channel, it will not only cause confusion in the channel, but also make it possible for the garment enterprise to turn into a "sunk cost", which will bring a lot of losses to the garment enterprises.

Manufacturers need a long process of learning and experience accumulation.

For manufacturers,

The extension of the business field is not a specialized operation. Therefore, the manufacturer needs a relatively long learning and experience accumulation process to start a property rights channel system. This is also a great cost.