Contractual Channel Relationship Of Garment Enterprises

The contractual channel relationship refers to a garment channel relationship formed in the process of commodity circulation, where members of different channels participate in commodity distribution to determine their division of labor, cooperation and rights and obligations through different forms of contracts.

The main advantages of contractual relationship of garment enterprises are as follows: the establishment of clothing channel relationship is relatively easy.

Compared with the property rights channel relationship, the contractual relationship between garment enterprises does not involve the change of ownership relations. The use of legal contract to bind the channel members increases the stability of clothing channel relationship, and the establishment of garment channel relationship and the organizational cost of channel system are relatively low.

The allocation of social resources is rationalized.

The contractual channel relationship of garment enterprises is not to increase the new means of production, but to recombine the social resources and increase the value, while the members of the channel system share this increment.

The flexibility of clothing channel relationship is stronger.

Because the contractual relationship between garment enterprises is not related to property rights, the adjustment of the channel system is much easier. When the market conditions change, the adaptability of the channel to the environment can be improved by modifying the terms of the contract, and even if the partnership is changed, there is no need to pay a higher price.

Clothing enterprises

The disadvantages are mainly in the following two aspects: it is more difficult to control than the relationship of property right clothing channel.

Although contractual relationship does not involve property rights, it has relative flexibility. By the way, several points in prop design are put forward: first, safety; two, durability; three, simple design, too much prop, and easy to steal the glory of the product.

But at the same time, it brings uncontrollable problems.

Because of the disagreement of channel members' objectives, there are opportunism problems that the members of the channel do not abide by the terms of the contract, which will lead to a decline in the efficiency of the channel system.

Compared with the management clothing channel relationship, the flexibility is poor.

Through the tangible contract, the contractual relationship of garment enterprises achieves a stronger stability than the management type relationship. The paction mode is a cooperative relationship between the production and marketing parties. However, when the product is sold and delivered, the mode of product ownership pfer is a channel cooperation mode.

With the formation of modern logistics giants, the adjustment of channel system is next to the management of garment channel relationship.

This is mainly due to the fact that contracts can not be expired or other clauses are limited, so they can not make timely and timely adjustment and improvement of garment channel relationship.

The above clothing channel relationship has its advantages and disadvantages. Clothing enterprises can choose according to their actual situation and development goals.

Enhancing the channel's value-added capability has become a top priority.

As a result, in fact, there are still some mixed features in the reality of Lenovo's pformation from pure hardware product providers to service providers and comprehensive solutions providers.

For example, the combination of property right and contract type, that is, the form of sales company's Gardner management, etc., these mixed clothing channel relationships can make garment enterprises accept the advantages of two kinds of garment channel relationship and get better distribution effect.