Shandong Rizhao Light Industry Textile Pformation And Upgrading Through "Brand + Technology"

In recent years, light industry in Rizhao City, Shandong Province

The industrial office thoroughly implements the strategy of "industrial strong city", and takes the "pfer mode and adjustment structure" as the main line, and actively creates industry service platform to promote the quality development of the textile industry.

Promoting new projects and relocation of enterprises is an important part of strengthening the service and promoting the development of the industry.

Rizhao Yao Wang wine group began to carry out a comprehensive relocation in 2009. Taking this opportunity as a turning point, the city light textile enterprise went deep into the enterprise field research to help enterprises grasp the development trend of the industry and promote the expansion of production scale and product structure adjustment.

Wang Chenghai, chairman of Shandong Rizhao Yao Wang liquor group, said: "in terms of liquor, our production capacity is four times that of the original. The storage mode and production equipment of liquor have been greatly improved.

At the same time, we built a wine shop in the new company to lay a good foundation for the promotion and popularization of dry red wine in the future.

Through this relocation, we have also realized the overall strategic plan, which is based on liquor, diversified operation and development and expansion of enterprise groups.

There are 250 Textile Enterprises above Designated Size in Rizhao City and 30 of the 60 key enterprises in the city. The impact of the economic operation of the textile industry on the development of the city's economy should not be underestimated.

In recent years,

The city light textile office, focusing on the main line of "pferring mode and adjusting structure", actively promotes technological progress of enterprises, strengthens brand building, and guides enterprises to make full use of national, provincial and municipal financial support policies, giving play to the role of government and enterprises as bridge assistants and assistants of enterprises.

Yuxin Power Co., Ltd., in the process of structural reform and product direction adjustment, has independently developed and innovating a series of pneumatic cradles containing more than ten practical new patent technologies, and its domestic market share has reached over 85%.

In recent years, the newly developed compact spinning device has improved the quality and grade of textile products. At present, the market share has accounted for 30% of the whole country.

In the current light textile market downturn, the first three quarters of this year, Rizhao Yuxin Power Co., Ltd. achieved contrarian growth and sales revenue reached about 90000000 yuan.

The city light textile office also actively promotes enterprises to accelerate the construction of technological R & D centers.

As one of the largest woven carpet manufacturing enterprises in Asia, Dongsheng carpet Group owns the Shandong provincial enterprise technology center, and has continuously pformed its technological advantages into product advantages and competitive advantages. Carpet sales have been ranked first in China's carpet industry for 6 consecutive years.

Since the beginning of this year, the group has faced a severe market situation, and has made breakthroughs in product innovation, especially in the application of new materials and new technologies. It has developed new products such as corn fiber, soft yarn, wool tufting, and 1 million 200 thousand needled silk like carpets and high-grade Ah Ming carpets.

At present, the sales revenue of new products accounts for 45% of the group's total sales revenue.

According to statistics, at present, the whole city

The industry has established 9 provincial-level technology development centers; it has 3 famous brand products, 3 well-known trademarks in China and 30 provincial-level brand-name products; since last year, Rizhao City textile and textile office has helped enterprises declare more than 50 kinds of projects, and has implemented nearly 20 million yuan of support funds from the state, provincial and municipal levels.