"Genuine" Goods Into The Electricity Supplier, The Big Name Marriage Electricity Providers Need To Run In.

A few days ago, after the Fifth Avenue and the only product conference, another luxury electric business "walk the show net", has been officially authorized by the big international brand.

Insiders pointed out that, in the cold winter of the economic downturn, the luxury brand licensing which has been disregarded by the electricity providers has been loosened. On the other hand, to break through the bottleneck of the supply chain and get rid of the phenomenon of the supply of goods that has been the source of luxury goods in China as soon as possible, "luxury licensing" has become the "meat and potatoes" that the electricity supplier competes for.

"Genuine" goods enter the electricity supplier's home

A few days ago, I landed on the show net to get Italy.

After the official authorization of "Ferragamo", the "genuine" goods have officially entered the website page, including men's shoes, wallets, bags, scarves, accessories, etc.

As a matter of fact, it has not been known that the "genuine" commodity is not an electric supplier. It is understood that at the end of 2011, Coach joined Taobao mall to launch the official flagship store of Coach Taobao mall.

Subsequently, vip.com also said that of the more than 3000 brands currently operating, 1/3 had been licensed by the brand.

"Big international card is a matter of time for us to enter the domestic e-commerce platform."

Zhou Ting, a senior luxury expert, said that the domestic luxury electric business has good prospects for development. However, due to the high prevalence of counterfeit and counterfeit goods on the market, online shopping has become a major disaster area. Foreign brands also hope to improve the ability to control and control the circulation of goods in the online shopping market by means of authorization.

On the other hand, authorized domestic mature luxury electronic business platform, is the foreign big card for the introduction of self operated electricity supplier to pave the way ahead of time.

To get rid of the source of goods by authorization

It is reported that before the "luxury licensing" was received,

The main source of supply is from big dealers, distributors and overseas buyers.

These sources can ensure that they are genuine, but they must be bought out.

"In addition to huge financial pressure, in case of market misjudgement, buying" bad tail goods "will be a heavy loss.

One of the luxury electric business insiders told the author, and through overseas purchasing, goods generally came from outlets, but because of the lack of regulatory system, some buyers would be shoddy, and even use super goods to make a false impression.

Insiders said that the licensing of luxury brands for luxury websites will provide a new path for the development of luxury electric business in China.

"The goods sold by the former dealers may have been sold the best ones. After being authorized, the choice of the source of goods is more abundant."

Xiu Wen CEO Ji Wen Hong said that in terms of after-sales service, electricity providers and big brands will also give consumers better protection.

Big business needs to run in marriage

Big business providers seem to have their own needs, but in fact, there are still many problems. Lu Zhenwang, an e-commerce observer, analyzes, on the one hand, because of the luxury brand's habit of "hunger marketing", emphasizing the unique scarcity and conflicts with the convenience and openness of traditional e-commerce. On the other hand, luxury licensing requires domestic electric providers to abandon the "price fixing mode" that has always been advocated. For example, the Ferragamo requires the price of online products to be consistent with the prices of offline stores, which undoubtedly weakens the online products to a certain extent.

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In addition, as a luxury electricity supplier, it is difficult to grasp the loyalty of online consumers. Zhou Ting believes that "online brands are not preferential, and after-sales service can not be guaranteed."