Red Bean Five Fashion Brands Complement Each Other

The group carried the five major brands of red bean men's clothing, red bean home, Idif, Zuo^| and hendeni, and unveiled the fourteenth Jiangsu International Fashion Festival. With 810 square meters of super exhibition hall, fashionable, simple and atmospheric design style, the terminal image, brand culture and product theme were released skillfully, and became a highlight of Jiangsu clothing festival.

Affected by the complex external market environment this year, the textile and apparel industry is facing unprecedented challenges.

Act as

The industry leader, the red bean group has maintained rapid development, and its five major clothing brands have more than 3000 chain stores.

"Eighteen big" representatives, President of the red bean group

It is said that this is mainly due to the complementary advantages of the red bean clothing industry through multiple brands, so as to upgrade the brand and lead the consumption fashion.

"Brand and fashion" is the trend of internationalization and industrialization of the garment industry.

Since 2008, the red bean group has been continuously combing its five major clothing brands to clarify its positioning.

Among the five major clothing brands, some are targeted at the mainstream crowd, some are urban mature men, and others specialize in fashionable men's market.

These brands have different styles of clothing, forming multiple brand complementary advantages and occupying the market more comprehensively.

Red bean men's clothing is the leading brand of the red bean group clothing plate, taking the mainstream group of our country as the consumption object, aiming at creating "the main stream of life in China".

In order to adapt to the market changes, in 2012, red bean men's clothing paid more attention to lifestyle, youth and leisure.

This time, the red bean men's Wear Exhibition explains this change.

Red bean men's clothing released 2012 autumn and winter new products, 2013 spring and summer new products mainly with colorful series, perfect interpretation of the men's clothing season of a variety of colors, highlighting the Chinese men in different time personality and elegant demeanor.

Another male dress brand, Hun, is an international brand with French origin.

The brand is famous for its urban male aged 25 to 40, who is famous for its marketing innovation and the creation of a world-renowned "lifelong customer" concept. It aims to create one-stop leisure men's self-selection chain monopoly system.

Zuo^| is the fashion men's wear under the red bean group, which fully demonstrates the pursuit of fashion for urban men.

The red bean home brand, starting from the convenience of customers, provides a one-stop commercial space for people to buy clothing, clothing and household goods in the "family culture" life.

Idif, as the only middle and top grade women's clothing brand of the red bean group, was founded jointly by ESMOD and the famous fashion design institute of France in 2001. Its style of dress meets the needs of modern urban women in pursuit of delicate and elegant life.

In the face of the increasingly mature consumer market, the red bean group has continuously upgraded the level of design management.

On the one hand, the red bean men's clothing will introduce a first-class, international vision design team and commodity planning team, including the chief designer from Korea, Lian She Shan, and Kitayama Yoshiko, a commodity planner from Japan. On the other hand, he will also exert great efforts to enhance his independent research and development ability, and at the same time, he will jointly develop and develop the buyer with a view to enhancing the quality and fashion sense of the product.

At this clothing festival, the red bean health care underwear, bra and so on made by the red bean home launched knitted fabric made from the antibacterial and healthy functions of yew fiber have attracted people's attention.

It is understood that Taxus is a kind of tree that has the function of purifying air and is known as "plant giant panda". People can extract antitumor substances from this plant.

The manufacturing method of the knitted fabric of the antibacterial and health care function of the yew fiber is to make the red bean Chinese fir into wood pulp, then spin it into the viscose fiber of the yew, and mix it with the regenerated cellulose fiber and combed cotton fiber at a reasonable ratio, develop the blended functional yarn, and then interweave with the spandex filament for special weft knitting, and finally form a knitted fabric with good bacteriostatic and anticancer health function through the chitosan finishing agent.

At the same time, the fabric also contains combed cotton, Tencel and spandex silk, so that the fabric feels smooth, soft, elastic and glossy.

The underwear made of this fabric has the functions of moisturizing, antiseptic, anti-inflammatory and health care.

The development of new yew fabrics has applied the health characteristics of Taxus to textiles, which has increased the added value of knitted underwear, and greatly satisfied people's pursuit of high quality life and the need for comfort, health and environmental protection of clothing.