POOVE Upgrades Its Exclusive Brand To Youngsters

A good brand, if it has not changed, is likely to be phased out with the change of consumers' cognitive pursuit.

In order to make the brand better, it is important to seek differences and how to seek differences. Obvious style characteristics, clear brand strategy, brand positioning and cultural connotations are all essential factors.

The change of consumption trend has become one of the driving forces to promote the brand's continuous upgrading. In order to adapt to the change of consumption trend, as the first brand of exclusive product for young people, POOVE made a magnificent turn in 2012, announcing a brand new strategy and upgrading brand strategy, that is, POOVE's "professional teenager".

The location of "preparation" was officially upgraded to "exclusive youth".

POOVE's brand strategy upgrading has attracted wide attention from the industry and multimedia vision. It will bring about a brand new change in the industry.

The state strongly supports POOVE's exclusive brand upgrade.

The course of POOVE's brand development is the process of "steady and progressive, focusing on growth".

Over the past 20 years, POOVE has established an absolute leadership position in the exclusive product field of Chinese youth through its efforts and innovation. It has won wide acclaim from the market and highly praised by leaders at all levels.

In 2012, with the encouragement and support of the state ministries and commissions, POOVE's "China youth sports equipment R & D base" and "China youth sports equipment color R & D base" were upgraded to "China Youth exclusive product research and development base" and "China Youth exclusive product color research and development base". With its encouragement and support, POOVE people launched a brand new strategy upgrading.

To promote the further implementation of POOVE's brand strategy and upgrade its brand strategy, POOVE's "professional youth sports equipment" has been upgraded to "teenage exclusive". By strengthening the brand's core value, we have set up a more professional and authoritative brand of exclusive POOVE for young people.

The era of brand product upgrading is coming.

Since 1988, POOVE has gone to 2012. The development of 25 years is just like the growth of infants from the beginning of the world to the handsome and restrained young people. This is the fruit of POOVE's unremitting quest for brand development.

After 25 years of precipitation and cultivation, POOVE today, with the "brand, strategy, culture" three in one development model, has set up an absolute leadership position in the field of Chinese teenagers' exclusive products. Through the continuous expansion and improvement of the main body of POOVE commodity for many years, a complete system of youth products has been formed.

From this, POOVE has achieved its brand strategy positioning and upgrading with 25 years of thick accumulation, and has made a comprehensive upgrade in many aspects such as print design, fabric customization, color development, process application and so on, so that it matches the strategic position of exclusive brand of young people. POOVE's exclusive products of young people are on the way.

It is understood that in 2012, the exclusive product group of POOVE has been fully listed. POOVE has become an exclusive strategic product and image product for young people from the professional sports equipment, and has completed the brand pformation from professional sports equipment to the exclusive brand of young people, and has opened the exclusive path for adolescent products.

Focus on young people's growth and upgrading to create exclusive products for teenagers.

With the spirit of "focusing on the growth of young people", POOVE has been focusing on the creation of "adolescent exclusive" products for young people. It has persisted in the use of "youth exclusive edition design", "youth exclusive fabric customization", "youth exclusive color research and development", and "Youth exclusive technology application" service.

From product R & D design to raw material selection, and then to design and production, all of them reflect the caring for teenagers.

POOVE is concerned about young people, serving young people, POOVE is the most understanding young people! What POOVE does is only for young people, focusing on young people, tailoring for young people, and for this mission, we are committed to build the world's exclusive brand of youth products.

"Youth exclusive" is POOVE's thinking in the face of future strategic development.

The so-called "exclusive", that is, all its products are tailored for young professionals, as exclusive products for young people, is the only exclusive brand of youth in China. POOVE's cultural accumulation and brand development has been developing vigorously for 25 years. Its distinctive brand positioning is the main reason, and real-time upgrading of brand culture and products is a guarantee.

Based on the upgrading of youth services to enable the global youth to enjoy exclusive quality

For young people's exclusive service needs, POOVE follows the version design.

In terms of customization, color development and process application, the concept is exclusively customized for teenagers to meet the needs of young people for high quality youth products.

In terms of edition, relying on the support of POOVE's "China Youth exclusive product research and development base", we start from the physical characteristics of young people at different stages, and carefully develop and customize the exclusive teenage version. In terms of fabric customization, all the fabric combinations of POOVE products are selected according to the national standard as the internal standard to select fabrics, and ensure comfort and environmental protection from the source. In the aspect of color development, POOVE is developing strong protection with the "Chinese youth exclusive product color R & D base"; in the aspect of technology application, POOVE products consider the comfort of clothing, the needs of teenagers in different life situations, and the exclusive technology of teenagers wearing key points and preferences design, which has created the first step of Chinese youth brand enterprises.

Brand strategy upgrading is the upgrading of system engineering, not only a brand logo and image renewal, but also a change of business mode from the internal business philosophy, operation mode to external visual identification, brand image and communication mode.

The upgrading of POOVE's brand strategy is a perfect and magnificent leap. This is a summary and inheritance of the past, and it also means a new starting point.

Standing at a brand-new starting point, POOVE is striving ahead with the goal of building the first brand of exclusive products for young people with a higher vision and ambition.