Do Well Core Values To Help Enterprise Brand Development

In the era of excess economy, products are becoming homogenized and how to innovate in marketing has become the focus of attention of the industry.

At present, many enterprises hold "prize, send and discount" on holidays. Sales promotion But this way can not let customers feel the service of the enterprise, and can not connect the customers closely with the enterprises, and can not catch the hearts of the customers.

Thus, mascassini Men's wear Liu Hong, chief executive of Shishi, Agel Ecommerce Ltd general manager of the Kai Xiang Agel Ecommerce Ltd, Xiao Yuanmu, general manager of huangpin international entertainment media Co., Ltd., and Lai Zhenguo, the brand manager Lai Zhenguo of Jinjiang hover Shoes Co., Ltd., recently gathered in Quanzhou, Quanzhou to discuss how to do holiday marketing and help the development of enterprises.

Since joining the menswear brand Mar Cassini three years ago, marketing innovation has always been the core word of Liu Hong's thinking. "Marketing should take service as the core, especially to maintain the feelings of old customers." Liu Hong believes that sales terminals are business contacts. Consumer The most direct platform, if consumers can buy products, have a cheerful mood, create a home atmosphere, then even if the price is more expensive, consumers will be satisfied. He analyzed that the "80 generation" in the future clothing market is the main force. They are very fashionable and very individual. "In order to grasp the needs of individuals in a timely manner, marasini has a designer team of 100 people who go all over the world every year to find fashion inspiration for development." Liu Hong said. In addition to the primitive functions of shame and warmth, clothing represents its individuality culture. In Liu Hong's view, mascassini represents a fashionable attitude towards life. In order to better interpret this concept, he found the "drop point" of environmental protection. "We chose the" Earth Hour ", an environmental activity that everyone can participate in, and launched the large-scale grass-roots environmental action of marasini and 10000 environmental attitudes. He said, "we have always been concerned about environmental protection, and the core value of the company's brand is fashion and environmental protection."