Interest Marketing Is A Way To Attract Customers To Facilitate Pactions.

How to do marketing? There are many experts and scholars in the method to make a definition of marketing. It shows that a hundred flowers blossom and a hundred schools of thought contend in theory. From the marketing practice of clothing enterprises, many definitions of marketing methods are defined, the difference in clothing is studied, and the market orientation of clothing is concerned.

These methods are not bad, and can be used as front-end conditions in the entire marketing process. But in the Chinese market dominated by small and medium-sized garment enterprises, the production technology level of garment enterprises is not high, and the phenomenon of garment homogenization is universal. Objectively, many garment differentiation positioning difficulties and fierce competition of market terminals make it impossible to directly promote sales of any clothing, especially the quality and performance of clothing. There is no difference between the internal quality and performance of the garment. The differentiation is just a speculation of the concept, and the possibility of positioning influence on sales hardly exists.

Therefore, many marketing theories are only "high above" theory in the terminal actual combat, and its implementation is also restricted by the funds, execution and other aspects of garment enterprises. Especially the fund problem makes many garment enterprises unable to practice according to the experts' theory. Because clothing has different advantages, it is also necessary for clothing enterprises to inform consumers. This is what is often said, "it's not good to sell well". This process requires a lot of clothing companies to pay a lot of money, such as expensive advertising fees.

If there is a clothing enterprise, its clothing quality is indeed good. The imported equipment of the fine end can produce very tight clothing. It is very good to distinguish the difference and superiority of clothing in the market. However, the clothing enterprise has limited funds, so it is impossible to make necessary marketing promotion for the differences and advantages.

Very few people know about it, so the clothing industry finally closed because of its unsalable clothing.

It can be seen that for the vast majority of garment enterprises, it is very difficult and practical to solve the terminal sales problem through clothing positioning.

The author does not deny the role of other experts and scholars in the marketing process, but advocates that the application of many theories has limitations. On the one hand, it only solves a certain stage of interest marketing process, on the other hand, it is restricted by funds that many garment enterprises can not afford to use.

So, in the market of "terminal is king", can many garment enterprises use the method? According to the author's many years of actual combat experience, whether it is the positioning of clothing or terminal promotion, no matter it is to attract customers' attention or facilitate terminal pactions, interest marketing is of great practical value.

Interest is a conscious tendency that people strive to know something and engage in a certain activity. It shows people's selective attitudes and positive emotional reactions to certain things, events and activities.

It is also based on demand, including spiritual needs and material needs.

Spiritual need is the desire to satisfy the needs of work, life and emotion, which is not the ultimate goal of material possession. The spiritual needs in the process of consumption are usually expressed in the respect and praise of the consumers, the recognition and praise of the consumers' words and deeds, the advocacy of some social public welfare actions based on the consumers' background.

Spiritual needs are diverse, although these are difficult to verify their false and true rumors, but it reflects the diversity of consumers' spiritual needs, and vanity is also one aspect of consumers' spiritual needs.

Material needs are easy to understand, that is, people have real need and desire for material.