Magic Son MILDTREE FW12&SS13 Holds New Product Release Show

Mildtree brand comes from Denmark, and English is plated as "gentle tree". Chinese "wheat Zhong Lin" takes the pursuit of "natural, comfortable and healthy" concept as the premise, and takes the style of "fresh and vulgarity, focusing on original ecology and detailed design sense" as the advocacy, suitable for women aged 25 to 40 years old.

The pursuit of returning to nature and returning to nature, enjoying elegance and tranquil comfort are the pursuit of a gentle and light life.

Mildtree advocates such a way of life, a state of existence, a free and natural state of mind.

The brand advocates the theme of natural elements, integrates the concepts of original design and handcraft, and uses cartoon character Malle rabbit as the theme character, and launches all kinds of products based on the 25-40 year old urban women as the core consumer group.

among

In nature

For the main purpose, with natural stone, shell and other ornaments, household products also take the natural style as the theme, and create the brand image through the cartoon image of the lifestyle of the rabbit, so that the brand image can be integrated into clothing, accessories, household products, image display, decoration and props.

There is a girl named Mild. She has clear eyes and a pure heart.

She lives outside of time. She does not interfere with dust in her own world.

She likes music, literature, comics, travel...

She loves life and advocates nature. She is always in her 20-35 year old cycle.

The faint fragrance, the memory of silk, she is pure like a breeze, and is shuttling in the jungle of the city.

Pondering over the boundless seaside...

Running in the wide wheat field...

She is a pair of ears with long ears. Her name is "Mild".

Walk into "Mild Tree" and meet a girl named "Mild".

Our slogan "traces back to the source of life and finds the beauty of nature".

Try to live a happy life and let our body and mind as close as possible to the source of things. You will find everything beautiful.

This

This is the theme of Anson.

The inspiration comes from the forest that rabbit lives in.

One morning, the air was fresh and the sun shone on the soft land through the trees. The first bird was born in silence. She was shuttling through every corner of the forest. She was looking for something new in the forest.

A quiet mountain forest, mist haze.

Like a dream, into a fairyland.

Comfortable, pleasant and quiet;

And unshakeable confidence.

A feeling that lingers in my mind.

At that moment,

There is a kind of warmth surging in the heart.