5 Of Respondents Said They No Longer Buy Nike Products.

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When it was a double air cushion, the price was about 800 yuan, and it became a single air cushion in the hands of Chinese consumers, and the price also soared to 1299 yuan.

Because of the "double standards", Nike has discriminate between consumers in China and abroad, and has incurred a ticket up to 4 million 870 thousand yuan.

It is reported that this is the first ticket issued by the Department of Commerce and industry for "double standards".

Liu Jian, deputy director of the Municipal Bureau of industry and Commerce and spokesman, said that the punishment for Nike company was the criterion of "punishment for the big evil commandments" by the industry and Commerce Department, and the emphasis of the industrial and commercial law enforcement on the existence of subjective intentional illegal activities.

In an interview with reporters, the head of Nike public relations said that Nike did not deliberately implement the "double standard", but misused the promotional materials of other products in propaganda.

"After finding this problem, we immediately corrected the promotional materials of this product and issued a public statement, apologizing for the inconvenience it caused to consumers.

Nike has promised that customers who are not satisfied with the products purchased before September 9, 2011 (including September 9th) and are affected by the above reasons will return the goods in full at the same time when they recover the goods and original shopping vouchers, and undertake the related expenses that will not exceed 300 yuan due to the return of the goods.

However, this incident has had a great impact on the consumer's trust and loyalty to Nike brand. In a survey released by the official micro-blog of Nanfang Daily consumer weekly entitled "Nike is punished because of the implementation of double standards, will you buy Nike?" more than 5 of the respondents said they would not buy it.