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    Can Robert Clergerie In Bankruptcy Go Back To The Road Of Revival?

    2017/12/15 14:02:00 61

    Luxury GoodsLeather ShoesRobert Clergerie

    According to the world clothing shoes and hats net, recently, France

    Luxury goods

    Shoe brand

    Robert Clergerie

    The founder of the same name announced that when he was 70 years old, he returned to the company's second leadership positions for the second time, trying to guide the Robert Clergerie into bankruptcy.

    Robert Clergerie was founded in 1981 with its classic Bullock.

    leather shoes

    (Brogue) famous.

    When other brands went abroad to look for cheaper labor, Robert Clergerie insisted on French manufacturing, showing the company's "creativity, quality and freedom" values, deeply loved by pop music queen Madonna, Rihanna and supermodel Bella Hadid.

    At present, Robert Clergerie operates 20 boutiques all over the world.

    However, the brand declined gradually in the four years after its founder Robert Clergerie retired and went bankrupt.

    Robert Clergerie had to sell his golf club and withdraw 2 million euros to buy back the company to support the company's return to the right track.

    Robert Clergerie recalled: "I retired to a Greek island and started gardening, playing golf, and life was a bit boring.

    Now I am very sad to see the company fall into this field. I know almost all the workers in the company.

    When I returned to the factory, the women workers were all in tears.

    Above: Robert Clergerie

    Late shoemaker

    Robert Clergerie went to the United States in the early years, and was summoned back to Algeria by France.

    Robert Clergerie recalls: "after that, I did a lot of different jobs, but none of them made me happy."

    In 1970, he started his shoe career in the French shoe brand Charles Jourdan.

    Until the age of 37, Robert Clergerie found her interest in a small advertisement in the newspaper: a factory in Rhone Valley was recruiting footwear product manager.

    In 1978, Robert Clergerie started her own business and took over the Unic Fenestrier shoe factory in Romans.

    Three years later (1981), he launched his own brand of the same name.

    The first three shoes, Robert, Clergerie, Paris, Paco and Palma have been launched.

    He used the flat neutral design to seize the spirit of the times and achieved great success in the female market.

    Robert Clergerie said: "1980s is disco, party and truly exciting golden age."

    New York night club queen, fashion icon Bianca Jagger, Hollywood superstar Lauren Bacall and pop music queen Madonna have purchased shoes made by him at Robert Clergerie Paris store.

    That year, Robert Clergerie sold 11 thousand pairs of shoes.

    In recognition of his contribution to the footwear industry, Robert Clergerie was awarded the "Best Designer Award" three times in 1987, 1990 and 1992. In 2005, it was selected by the Fashion Footwear Association (USA) to enter the hall of fame.

    Robert Clergerie recalls in her autobiography "Robert Clergerie, the Man Who Shod Women": "shoemaking is the inspiration of my life."

    First regression

    But Robert Clergerie brand needs more cash support because it develops too fast.

    In 1996, Robert Clergerie sold its controlling stake to investors, who still own 10% of the shares.

    Robert Clergerie recalls: "I was physically and mentally exhausted at the moment of signing.

    When I got home, I cried and threw up.

    In 2001, he resigned as director of brand art.

    In just a few years after he left (2001 years later), Robert Clergerie went bankrupt on the two main competitors of Romans.

    By 2005, his own brand was also in trouble.

    Robert Clergerie, therefore, is the first to return to brand prosperity.

    In 2012, Robert Clergerie finally retired. He gave the company and 17 stores around the world to investors in France and Hongkong. Investors also promised to continue to make shoes in Romans.

    Robert Clergerie said, "I have been retired for five years, and though I have been thinking about retiring all the time, I have always been reluctant to give up.

    Because my brand is like a woman I've been crazy about.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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