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    British Luxury Goods Giant Mulberry'S Medium Term Sales Are Not Good Enough.

    2017/12/11 14:58:00 72

    MarketLuxuryBrand

    According to the world clothing shoes and hats net, because of the British mainland

    market

    Sluggish growth in Britain

    Luxury goods

    The interim sales of Mulberry Group PLC (MUL.L) Co., Ltd., Mai Bao Rui, have been worse than market expectations, and the losses have widened.

     The growth of the UK market is sluggish, and Mulberry's medium-term sales are worse than market expectations.

    Over the past two years, the group has lowered its price back to the "light luxury" level of 500-1000 pounds, and its performance has stabilized. Efforts are being made to expand the Asian market to stimulate growth. This year, a joint venture has been established in China and Japan, and new stores have been opened in Shanghai and Hongkong.

    In the 2017 half of fiscal year ended September 30th, retail sales of Mulberry Group PLC, Mai Bao Rui increased by 2% to 56 million 600 thousand pounds annually, but same store sales fell 1%, accounting for 1% of the group's sales of over 60% of the UK, while the international market fell 3%.

    Wholesale sales decreased by 6% to 18 million pounds compared to the same period last year.

    The group's overall sales amounted to 74 million 576 thousand pounds, basically flat at 74 million 505 thousand pounds in the same period last year, while Barclay PLC Barclays Bank expects an increase of 3.9%.

    Up to the second half of December 2nd, retail sales resumed 1%, but the UK continued to record a 1% decline, mainly because domestic soft demand offset the sustained growth of passenger consumption, while the international market benefited from a 12% increase in customer support for the new series.

    Thierry Andretta, chief executive, revealed that London's foreign tourists had a strong spending power after the earnings conference call.

    brand

    It also takes advantage of the situation to focus on promoting the sale of positive products and reducing discounts.

    Japan's joint venture business has shown initial signs of success. The group has opened 5 stores there, and China's expansion will be gradual in specific locations, and online business will also be pushed.

    The focus of the European and North American market is to enhance the productivity of existing stores, while strategically refurbishing the store network and maintaining Limited new store expansion.

    Full year capital expenditure is mainly used in the store network, from last year's 5 million 300 thousand pounds to 7 million 800 thousand pounds.

    The additional capital account will be reflected in the next fiscal year after the concept of new store design is launched.

    The pre tax losses in the Mulberry Group PLC, PLC, rose to 609 thousand pounds from the same period last year.

    Gross margin increased significantly by 240 basis points to 61.5%, compared with 59.1% in the same period last year. During the period, the group focused on Yu Zheng price sales, reducing the discount rate.

    The novice bag Amberley, which is only released this fall, is one of the three best sellers at present.

    Quasi Princess Meghan Markle Megan Ma Kerr has also been photographed for many times using the evergreen Bayswater of Mulberry Mulberry, and Thierry Andretta told analysts that it is hard to say whether the Meghan effect can stimulate Group sales.

    In the first official public announcement of the marriage with Prince Harry, the Meghan Markle handbag of Scotland Edinburgh Strathberry Strathberry handbag (495 pounds) was sold out in 11 minutes.

    The British high street brand hopes that the "Meghan effect" can enhance the image and reputation of the British brand.

    Mulberry Group PLC (MUL.L) dropped 0.98% to 1007 pence in the morning.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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