HUFHUF90%, A Street Giant, Was Sold To Japanese Investment Company TSI.

According to the world clothing shoes and hats net, after The Carlyle Group shares the street card Supreme with the sky price, now another street brand giant in the United States.

It also announced the sale of shares to TSI, a Japanese investment company.

In November 27th, Japan came to the news that TSI plans to buy shares of skateboard brand HUF90% for $63 million.

At that time, HUF did not respond to this. In December 5th, HUF confirmed officially that the takeover would be completed in December 15th.

HUF, which has a history of 15 years, has a palace status in the street and skateboard fields, from Skateboarding Video to a full season.

Product range, as long as the skateboard culture related HUF has dabbled.

HUF's partner TSI has already held many domestic and foreign shares, and clothing brand is the main investment target of the company.

Its huge clothing

The lineup includes Margaret Howell, Stussy and retailer nano universe.

In addition, TSI JACK INC owns Stussy agency's Japanese agency and has been a Japanese distributor for HUF.

Margaret Howell 2016 Spring/Summer

This new partner does have the capability to achieve HUF which has not yet been fully achieved: overseas markets.

HUF chief executive Steve Holley said that TSI is currently the best strategic partner and brand platform for HUF, which will enable HUF to enter the wider global market.

If we make our own efforts, it may take many years to complete.

Today, with the support of TSI, we are confident of the future of HUF.

For this paction, brand founder Keith Hufnagel said that TSI, as HUF's distribution partner in Japan, has established a long-term and stable relationship with TSI.

I believe they fully understand the purpose of HUF as a brand, and will continue to create the coolest single product for everyone.

Keith Hufnagel

On the other hand, TSI also hopes to win a bigger share of its clothing brand.

At present, the annual performance of the company is about 400 million yen (about 360 million US dollars). The incorporation of HUF will be very conducive to the future development of TSI. Skateboarding is about to become a new project of Tokyo Olympic Games. At that time, skateboards will also become one of the most valuable commodities in Japan.

TSI predicts that in five years, the sales of skateboard products will reach 10 billion yen (from 45 million 700 thousand US dollars to US $89 million 700 thousand) from 5 billion 100 million yen.

HUF Summer 2017

After this acquisition, HUF will operate as an independent global company and will continue to be led by Keith Hufnagel, Steve Holley and CFO Jon Brubaker.

HUF's global headquarters will continue to be located in Erwin, California, and its creative studio will remain in the centre of Losangeles.

In addition, HUF's brand Lakai Limited Footwear is also in this paction.

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