Levi "S" Reduces Pollution With "Green"

According to the world clothing shoes and hats net, today's society, as people's awareness of environmental protection is getting more and more advanced, "green environmental protection" will also become the future.

A hot topic in the fashion industry.

How can we reduce the environmental pollution of jeans?

The new proposition of the industry, but jeans manufacturers find it more difficult than imagined. First of all, it is impossible to change the high requirement of cotton growth for irrigation. Secondly, it is impossible to change the tradition of dyeing the jeans. If they are not dyed blue, can they still be jeans? Finally, it is not realistic to eliminate the special stone washing or "cat whiskers" on jeans, and most consumers are unwilling to accept such jeans.

High level leaders have found that new technologies can be used in different processes, which can significantly reduce water consumption.

So a group of products called W ater Less jeans.

In these products, the amount of water used for each pair of jeans has been reduced by an average of 50 litres. All the listed "water saving cowboys" series can forecast 1 million 500 thousand sales and 18 million litres of water saving.

In the past, a pair of trousers might have to wash 300 cycles, which took 2.5 hours, and now reduced to 200 cycles of water washing, saving time and water.

At the same time, ozone is added in the process of washing, and the effect of ozone treatment is to speed up the washing efficiency.

Another technology is used in the washing process of stone mill, which can save 28%. on average.

Levi 's adds an eco label tag on the newly released jeans. It will indicate the resources and energy used in the whole production process of the whole jeans, and indirectly explain the impact on the environment.

It is indicated that jeans do not need to be washed every day or even once a week. In the state of continuous wear, it is enough to be washed once in two weeks. If it is not to be worn every day, it can also be worn longer.

Of course, many Jeans Brands consider the traditional industrial dyestuff indigo with organic dyes instead of natural dyes, of course, the cost is higher, but the contribution to reduce pollution will be very impressive.

The price of organic jeans is very high, usually between 200 and 300 dollars, but the sales volume of Nudie Jeans and other brands is rising slowly.

A study shows that if every American washes jeans half a year, that is to wash them once a week for two weeks, and only 80 million litres of water can be saved. Specifically, the water is equivalent to 26821195 people taking a shower at the same time, equivalent to 13 million 400 thousand times of toilet, enough for 84787 people to drink for one year.

Some argue that in order to make the fashion industry more environmentally friendly, only persuade consumers to reduce the number of clothes they buy, while reducing impulse buying -- many clothes, especially women's fashions, are usually garbage less than several times.

This is certainly true, but this ideal state demands high environmental awareness for consumers, and it also limits the vitality and creativity of the whole industry. Of course, brand manufacturers do not expect consumers to buy less and smarter. What they can do is to reduce the impact of products on the environment from manufacturing, pportation and marketing.

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